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Email examplesBrandsPeet's Coffee

Peet's Coffee email examples

Ecommerce·Coffee and tea·peets.com
Emails
7
Sequence
1
Typical send day
Day 3
Subject length
34 characters
Sending platform
Iterable

All Peet's Coffee emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 2
Day 4

Sequence · 3 emails over 4 days

Peet's Coffee welcome series

Clone

So long, Vine & Walnut 🌬️🍂

Peet's CoffeeSeasonal campaign
Remix

🤫 A little holiday secret: First dibs

Peet's CoffeeProduct launch
Remix

Cozy up to earthy, herby coffees ☕

Peet's CoffeeSeasonal campaign
Remix

Three cups make a coffee coven

Peet's CoffeeSeasonal campaign
Remix

Peet's Coffee email marketing facts

How often, when and how Peet's Coffee emails its subscribers, measured from every email we received.

Emails captured
7 emails
Received
Oct 4, 2026 to Oct 16, 2026
Automated sequences
1
First week after signup
5 emails
First 30 days
7 emails
Sending frequency
about 3.4 emails a week
Busiest send day
Monday (29%)
Typical send time
Around 5 PM UTC
Subject line length
34 characters (median)
Emoji in subject lines
43%
Preview text set
100%
Discount codes
43%
Sending platform
Iterable

The first 30 days after signup

Every email Peet's Coffee sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Welcome Peetnik! Enjoy your discount codeWelcomeWelcome
  2. Day 1

    • So long, Vine & Walnut 🌬️🍂Seasonal campaignSeasonal campaign
  3. Day 2

    • Expires soon—10% off + free shippingActivation nudgeActivation nudge
  4. Day 3

    • 🤫 A little holiday secret: First dibsProduct launchProduct launch
  5. Day 4

    • Your welcome offer expires todayActivation nudgeActivation nudge
  6. Day 8

    4 days later

    • Cozy up to earthy, herby coffees ☕Seasonal campaignSeasonal campaign
  7. Day 12

    4 days later

    • Three cups make a coffee covenSeasonal campaignSeasonal campaign

Peet's Coffee's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome Peetnik! Enjoy your discount code10% off + free shipping on your first order.Welcome·Oct 4, 2026
  2. So long, Vine & Walnut 🌬️🍂Last chance to rake in a bag (or two).Seasonal campaign·Oct 5, 2026
  3. Expires soon—10% off + free shippingDon’t miss your welcome offer.Activation nudge·Oct 6, 2026
  4. 🤫 A little holiday secret: First dibsHoliday Blend is roasting for subscribers.Product launch·Oct 7, 2026
  5. Your welcome offer expires todaySave 10% sitewide + free shipping.Activation nudge·Oct 9, 2026
  6. Cozy up to earthy, herby coffees ☕Crisp-weather brews are waiting for you.Seasonal campaign·Oct 12, 2026
  7. Three cups make a coffee covenConjure up coffee made for crisp fall days 🍂Seasonal campaign·Oct 16, 2026

Peet's Coffee's email strategy at a glance

We captured 7 emails from Peet's Coffee after signing up, mostly seasonal campaign, activation nudge and welcome emails. They form 1 automated sequence you can follow day by day.

14% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean orange and yellow and 57% of its emails use free shipping.

Its subject lines run about 34 characters.

Brand colors in its emails

  • #ffffff
  • #222222
  • #77716d
  • #937031
  • #f4f1eb
  • #927036

Send emails like Peet's Coffee's, for your brand

Clone Peet's Coffee's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Peet's Coffee's emails have in common

Styles

Free shipping57%Product grid57%Discount code43%Social proof29%Countdown29%

Colors

Orange57%Yellow43%

Sending platforms

Iterable100%

Compare these emails across brands

  • Seasonal campaign email examples404
  • Activation nudge email examples591
  • Welcome email examples1411
  • Product launch email examples403

Other Ecommerce brands

  • Parade76 emails
  • Urban Outfitters64 emails
  • Anthropologie59 emails
  • Christianity.com53 emails
  • Uniqlo53 emails
  • Missouri Star Quilt Co47 emails
  • The Children's Place44 emails
  • Wineenthusiast39 emails

Frequently asked questions

What email platform does Peet's Coffee use?

Peet's Coffee's emails in this gallery were sent with Iterable, detected from their delivery headers.

How many emails does Peet's Coffee send after signup?

We captured 7 emails from Peet's Coffee across 1 sequence, 14% of them on the day we signed up.

Does Peet's Coffee send a welcome email?

Yes. Peet's Coffee sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Peet's Coffee send emails?

Peet's Coffee sent about 3.4 emails a week over the time we were subscribed, with 5 emails in the first week after signup.

When does Peet's Coffee send its emails?

29% of Peet's Coffee's emails arrived on a Monday, its busiest day, and the typical email arrived around 5 PM UTC.

What kind of emails does Peet's Coffee send?

Of the emails we captured: 57% promotional and 43% lifecycle.