Day 0
Day 4
Sequence · 2 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 4 days
+2 near-identical emails
+2 near-identical emails
+2 near-identical emails
+2 near-identical emails
+2 near-identical emails
+2 near-identical emails
How often, when and how Ralphlauren emails its subscribers, measured from every email we received.
Every email Ralphlauren sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 4
4 days later
Day 6
2 days later
Day 8
2 days later
Day 10
2 days later
Day 11
Day 12
Day 14
2 days later
Day 15
Day 16
Day 17
Day 18
Day 19
Day 21
2 days later
Every subject line and preview text, in the order they arrived.
We captured 27 emails from Ralphlauren after signing up, mostly sale / discount, product launch and welcome emails. They form 1 automated sequence you can follow day by day.
4% of its emails arrived on the day we signed up and 81% of its emails use free shipping.
Its subject lines run about 35 characters.