Day 0
Day 3
Day 4
+1 more
Sequence · 4 emails over 6 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how UGG emails its subscribers, measured from every email we received.
Every email UGG sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Every subject line and preview text, in the order they arrived.
We captured 9 emails from UGG after signing up, mostly seasonal campaign, onboarding and product launch emails. They form 1 automated sequence you can follow day by day.
22% of its emails arrived on the day we signed up, it sends with Mailgun and all of its emails use product grid.
Its subject lines run about 19 characters.