Day 0
Day 4
Sequence · 2 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 4 days
How often, when and how Columbia emails its subscribers, measured from every email we received.
Every email Columbia sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Day 7
Day 10
3 days later
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 13 emails from Columbia after signing up, mostly product launch, sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.
15% of its emails arrived on the day we signed up, its designs lean blue and teal and 31% of its emails use product grid.
Its subject lines run about 34 characters, and 8% are questions.