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Email examplesBrandsColumbiaProduct launch

Columbia new rain shell launch

Introduces the Saudan Pro 3L shell, highlighting its waterproof-breathable rating. Shopping links direct readers to the shell, rainwear, and hiking apparel.

Columbia

Day 2 after signup

Saudan Pro is your new go-to rain shell.

With elite 30k/30k waterproof breathability.

Why it works

  • Lead with a clear product benefit, then support it with one concrete technical detail.
  • Keep shopping links close to the product information so readers can move directly from interest to a relevant category.

How it is built

  1. Category navigation
  2. Product headline
  3. Primary shopping link
  4. Technical feature highlight
  5. Additional shopping links
  6. Brand footer
Email copy

MenWomenKidsSale Our latest Saudan Pro 3L shell is the waterproof‑breathable layer that makes other rain jackets jealous. Shop Hike Dry Omni-Tech™ Pro features a 30k/30k rating for maximum breathability and protection in downpours. Shop All Rainwear Shop Hike   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 2 after signup
Sent at
Sat, 7:10 PM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 28 links
Length
78 words · Under a minute
Images
7, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
AvenirnextDemibold03, AvenirnextRegular08, Arial
Dark mode
No custom styles

Colors

  • #000000
  • #4e4f4f
  • #eaebed
Dark emails

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