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Email examplesBrandsColumbiaProduct launch

Columbia PDX carpet fleece launch email

Columbia introduces a Helvetia fleece featuring the iconic Portland airport carpet pattern, with online and in-store availability details. The email also promotes early access for rewards members and a free luggage tag with purchase.

Columbia

Day 11 after signup

Cleared for landing: PDX carpet fleece!

It's a Portland thing. Here's the deal...

Why it works

  • Lead with a distinctive local reference to make the product concept memorable, then quickly explain the item behind it.
  • Separate product exploration from early-access enrollment so readers can choose the next step that fits them.
  • Keep the gift offer near the main product message, with eligibility and redemption details clearly placed afterward.

How it is built

  1. Logo and navigation
  2. Collection introduction
  3. Fleece exploration CTA
  4. Early access CTA
  5. Gift with purchase
  6. Offer terms and footer
Email copy

MenWomenKidsSale The first drop in our new series is the most “Portland” thing we’ve done yet. We adorned our bestselling Helvetia™ fleece with the iconic PDX carpet pattern from the Portland airport. IYKYK. If not, welcome aboard. Online only. General access online & in‑store at select locations October 15. Explore the Fleece Join For Early Access The only luggage tag that will match your new fleece. Limited quantities—hurry to claim your exclusive gift. Online only. Limit one per order.   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   *Greater Rewards members receive exclusive early access to the Helvetia PDX Carpet Collection on columbia.com from 7:00 a.m. PT on October 14, 2026, to 7:00 a.m. PT on October 15, 2026. Members must sign in to their Greater Rewards account on columbia.com before completing the purchase. Online only; not available in stores. Offer is non-transferable and may not be applied to prior purchases, combined with any other offer or discount, or redeemed by employees. Columbia Sportswear Company (“Columbia”) reserves the right to change or cancel this offer at any time. Void if altered or reproduced, and where prohibited, restricted, or taxed. *Greater Rewards members who are U.S. residents and buy at least one (1) Helvetia PDX Carpet fleece on columbia.com, beginning at 7:00 a.m. PT on October 14, 2026, receive one (1) free PDX Carpet luggage tag (approximate retail value: $15), while supplies last. Members must be signed in to their Greater Rewards account. To redeem, add a qualifying Helvetia PDX Carpet fleece to your cart; the luggage tag will add automatically and appear as free at checkout. Limit one (1) free luggage tag per member, regardless of the number of qualifying transactions. The luggage tag is non-returnable and non-exchangeable; Columbia’s standard return policy applies to all other items in the order. Valid only on columbia.com; not available in Columbia retail or outlet stores, through third-party retailers, or on any other website. Columbia reserves the right to modify or cancel this offer at any time without prior notice. Void where prohibited.   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 11 after signup
Sent at
Tue, 2:29 PM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
380 words · 2 min read
Images
7
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Arial, AvenirnextDemibold03, AvenirnextRegular08
Dark mode
No custom styles

Colors

  • #368f8f
  • #eaebed
  • #4e4f4f
  • #000000
Teal emailsLight emails

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