Columbia
Day 17 after signup
It’s fall. Helvetia’s a given.
A fleece icon since ’91. Now in new colors.
Why it works
- Anchor a seasonal campaign in a familiar product to make its relevance easy to understand.
- Show a few different contexts for using the product before presenting the shopping call to action.
- Mention limited availability briefly to add urgency without letting it overshadow the product.
How it is built
- Product navigation
- Seasonal product headline
- Lifestyle use cases
- Shopping calls to action
- Brand and legal footer
Email copy
MenWomenKidsSale On the trail, setting up camp, lounging at home. Everyone loves Helvetia. Find the color that fits your vibe—before it sells out. Shop Fleece Shop Now Shop Now Shop Helvetia MENWOMENKIDSSALE Outdoor AdviceFind A StoreColumbia Greater Rewards Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online