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Email examplesBrandsColumbiaSeasonal campaign

Columbia waterproof gear campaign

Columbia promotes waterproof-breathable hiking gear for wet conditions. The email directs shoppers to shop by audience, footwear, or the full waterproof collection.

Columbia

Day 13 after signup

Rain? Pssh. We’re from Portland.

Gear that keeps you dry no matter what.

Why it works

  • A playful weather-related headline gives the product campaign a distinctive opening.
  • The short introduction connects the weather problem directly to the gear being promoted.
  • Category links let shoppers choose a relevant shopping path without adding a long product explanation.

How it is built

  1. Shopping navigation
  2. Weather-themed headline
  3. Waterproof gear introduction
  4. Audience and category links
  5. Brand and policy footer
Email copy

MenWomenKidsSale What’s an umbrella? Stay dry in wet conditions with our best waterproof-breathable hiking gear built to outlast the forecast. Shop Men Shop Women Shop Shoes Shop All Waterproof Shop All Waterproof   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Wed, 9:13 PM UTC
From
Columbia <email@email.columbia.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 31 links
Length
70 words · Under a minute
Images
8, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
AvenirnextDemibold03, Arial, AvenirnextRegular08
Dark mode
No custom styles

Colors

  • #eaebed
  • #4e4f4f
  • #000000
  • #747474
Light emails

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