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Email examplesBrandsColumbiaSeasonal campaign

Columbia early Black Friday offer

Columbia gives Greater Rewards members early access to Black Friday pricing, including 50% off select gear. The email directs shoppers to browse men's, women's, kids' and sale selections.

Columbia

Day 41 after signup

Members, 50% off the gear that goes FAST.

Black Friday starts just for you.

Why it works

  • Lead with the audience qualification and early-access angle so recipients immediately understand why the offer is relevant to them.
  • Put the main discount up front, then offer several category paths to help shoppers get to a relevant selection.
  • Keep the promotional terms separate from the main message so the offer stays easy to scan while its conditions remain available.

How it is built

  1. Category navigation
  2. Early access headline
  3. Member offer details
Email copy

MenWomenKidsSale Big savings start today—but only if you’re a Greater Rewards member. Take advantage of your exclusive early Black Friday access with half off our most popular gear. Shop Men Shop Women Shop Kids Shop Sale   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   *Greater Rewards members receive exclusive early access to black friday pricing, 50% off select styles (before tax and shipping) only at www.columbia.com between 9:00 p.m. PT 11/11/2026 and 9:00 p.m. PT 11/18/2026. Offer available online only, not available in stores. Greater Rewards members must sign in to their accounts on www.columbia.com before completing the purchase to get access to the exclusive pricing. Offer is nontransferable and may not be applied to prior purchases, combined with any other offer or discount, redeemed at any other store, or applied to gift card purchases, taxes, or shipping charges. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced and where prohibited, restricted, or taxed. *Up to 40% off select styles (before tax and shipping) only at www.Columbia.com from 09:00 p.m. PT 11/1/2026 to 09:00 p.m. PT 11/18/2026. Offer is nontransferable and may not be applied to prior purchases, combined with any other offer or discount, redeemed at any other store, or applied to gift card purchases, taxes, or shipping charges. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced and where prohibited, restricted, or taxed. *Greater Rewards members receive double points on purchases of all Columbia Gift Cards online at www.columbia.com or at any Columbia store in the U.S. from 9:00 p.m. PT 11/11/26 to 11:59 p.m. PT 12/24/26. Greater Rewards members must sign in to their accounts on www.columbia.com or present membership information to the cashier before completing their purchase. Points will be reflected in your account balance after purchase, but not reflected in your cart at checkout on www.columbia.com. Restrictions apply. Points may not be earned for payment of taxes, shipping and handling, other fees, service charges, or when using a gift card as tender. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced, and where prohibited, restricted, or taxed. For complete details, see the Greater Rewards Program Terms and Conditions here. *Greater Rewards members receive exclusive early access to the Bugaboot™ 1.0 and Bugaboo II 1986 Interchange Jacket online at https://www.columbia.com/ between 7:00 a.m. PT 11/13/2026 and 8:00 a.m. PT 11/13/2026. Offer available online only, not available in stores. Greater Rewards members must sign in to their accounts on www.columbia.com before completing the purchase. Restrictions apply. For complete details on promotion, see the Greater Rewards Program Terms and Conditions. Offer is non-transferable and may not be applied to prior purchases, combined with any other offer or discount, redeemed by employees. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced, and where prohibited, restricted, or taxed.   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Thu, 12:03 PM UTC
From
Columbia Greater Rewards <email@email.columbia.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
576 words · 3 min read
Images
5
Layout
Single column · Balanced

See this email for your brand

Try it
Shopping category links
  • Promotion terms
  • Footer and unsubscribe
  • Voice
    Urgent
    Language
    English
    Fonts
    AvenirnextDemibold03, Arial, AvenirnextRegular08
    Dark mode
    No custom styles

    Colors

    • #eaebed
    • #4e4f4f
    • #000000
    Light emails

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