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Email examplesBrandsColumbiaProduct launch

Columbia Heritage Collection launch email

Introduces Columbia’s limited-edition Pacific Northwest-inspired Heritage Collection. It highlights design details and product features, then directs readers to shop the collection and browse men’s and women’s items.

Columbia

Day 26 after signup

New limited-edition Heritage Collection in 3, 2, 1...

Don’t miss our latest Pacific Northwest capsule.

Why it works

  • Lead with the collection’s inspiration and broad appeal before explaining individual product details.
  • Use concise feature descriptions to make the design feel distinctive, then place shopping links near the relevant content.
  • Offer category-specific paths alongside a general collection CTA so readers can browse in different ways.

How it is built

  1. Category navigation
  2. Collection introduction
  3. Collection shopping links
  4. Product feature highlights
  5. Secondary collection CTA
  6. Footer navigation
Email copy

MenWomenKidsSale No need to hunt for comfort and style. It’s all here. Our latest capsule is inspired by the Pacific Northwest, but built to go anywhere. Shop The Collection Shop Men Shop Women Not your grandpa’s camo. Features a 3‑in‑1 system, letting you wear it as a reversible bomber, shell, or zipped together. Inspired by Oregon’s iconic Sauvie Island, each piece pays homage to its ‘80s duck hunting scene, featuring camo and high-vis accents for bold, go-anywhere style. The comfort and look of a tee, but with durable, crisp cotton. Light UV protection, too. Shop The Collection   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 26 after signup
Sent at
Wed, 5:40 AM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
137 words · Under a minute
Images
13
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
AvenirnextRegular08, AvenirnextDemibold03, Arial
Dark mode
No custom styles

Colors

  • #643e2f
  • #ffffff
  • #eaebed
Orange emailsDark emails

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