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Email examplesBrandsUniqlo

Uniqlo email examples

Ecommerce·Apparel retail·uniqlo.com
Emails
47
Sequence
1
Typical send day
Day 5
Subject length
33 characters

All Uniqlo emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 2
+1 more

Sequence · 4 emails over 3 days

Uniqlo welcome series

Clone

<UNIQLO & GU Online Store>Your email address confirmation

UniqloAccount verification
Remix

<UNIQLO & GU Online Store> Newsletter preference updated

UniqloAccount notification
Remix

<UNIQLO & GU Online Store>Thank you for registering!

UniqloAccount verification
Remix

New deals just dropped!

UniqloSale / discount
Remix

Shirts for layering season

UniqloSeasonal campaign
Remix

The softest layer in your wardrobe

UniqloProduct launch
Remix

UNIQLO Masterpiece: Merino Sweater

UniqloOther
Remix

Discover sale from $7.90

UniqloSale / discount
Remix

This week's most-wanted styles

UniqloNewsletter
Remix

Discover the coats defining the season

UniqloSeasonal campaign
Remix

Chilly days call for warmer pants

UniqloSeasonal campaign
Remix

MORE new styles on sale, from $5.90!

UniqloSale / discount

+1 near-identical email

  • Newly added sale styles selling FAST!
Remix

New markdowns from $4.90

UniqloSale / discount
Remix

ENDS TOMORROW: Deals from $14.90

UniqloSale / discount
Remix

Minimal style, maximum impact

UniqloOther
Remix

Layers optional

UniqloSeasonal campaign
Remix

Your next favorite piece is in this email

UniqloBrowse abandonment
Remix

Final Hours! Up to $10 off

UniqloSale / discount
Remix

100% cashmere in every color you'll want to wear

UniqloProduct launch
Remix

The knits everyone’s loving right now

UniqloSeasonal campaign
Remix

Long Weekend DEALS on fall favorites are here!

UniqloSale / discount
Remix

Reviews Are In: Top-rated styles, now for less

UniqloSale / discount
Remix

JUST ARRIVED: GU x rokh

UniqloProduct launch
Remix

Your long weekend in savings

UniqloSale / discount
Remix

Long weekend deals are going, going...

UniqloSale / discount
Remix

New deals just dropped!

UniqloSale / discount
Remix

Coming soon: UNIQLO and JW ANDERSON Fall/Winter 2026

UniqloProduct launch
Remix

Your cold-weather essentials start here

UniqloSeasonal campaign
Remix

Here are the bestsellers

UniqloSale / discount
Remix

The future of knitwear is 3D

UniqloProduct launch
Remix

SALE worth checking out

UniqloSale / discount
Remix

Long weekend, lower prices from $14.90

UniqloSale / discount
Remix

Loungewear deals have dropped

UniqloSale / discount
Remix

Copy these fall fits for less

UniqloSale / discount
Remix

Meet our bestselling styles

UniqloOther
Remix

Just in: our latest cold-weather styles

UniqloProduct launch
Remix

NEW to sale, from $7.90!

UniqloSale / discount

+1 near-identical email

  • These sale styles won't last
Remix

Next-generation warmth with PUFFTECH

UniqloProduct launch
Remix

SALE just got even better

UniqloSale / discount
Remix

Classic style, made for every day

UniqloOther
Remix

One day left to save on fall deals from $14.90!

UniqloSeasonal campaign
Remix

Uniqlo email marketing facts

How often, when and how Uniqlo emails its subscribers, measured from every email we received.

Emails captured
47 emails
Received
Oct 3, 2026 to Oct 14, 2026
Automated sequences
1
First week after signup
28 emails
First 30 days
47 emails
Sending frequency
about 27 emails a week
Busiest send day
Saturday (26%)
Typical send time
Around 4 PM UTC
Subject line length
33 characters (median)
Emoji in subject lines
0%
Preview text set
91%
Personalized emails
4%

The first 30 days after signup

Every email Uniqlo sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • <UNIQLO & GU Online Store>Your email address confirmationAccount verificationAccount verification
    • <UNIQLO & GU Online Store> Newsletter preference updatedAccount notificationAccount notification
    • <UNIQLO & GU Online Store>Thank you for registering!Account verificationAccount verification
    • New deals just dropped!Sale / discountSale / discount
    • Shirts for layering seasonSeasonal campaignSeasonal campaign
    • The softest layer in your wardrobeProduct launchProduct launch
    • Your coupon's waiting!WelcomeWelcome
  2. Day 1

    • Dear Valued Customer, welcome to UNIQLO!WelcomeWelcome
    • UNIQLO Masterpiece: Merino SweaterOtherOther
    • Discover sale from $7.90Sale / discountSale / discount
    • This week's most-wanted stylesNewsletterNewsletter
  3. Day 2

    • In case you need new jeans...OnboardingOnboarding
    • Discover the coats defining the seasonSeasonal campaignSeasonal campaign
    • Chilly days call for warmer pantsSeasonal campaignSeasonal campaign
  4. Day 3

    • Redefine your everyday with UNIQLOOnboardingOnboarding
    • MORE new styles on sale, from $5.90!Sale / discountSale / discount
    • New markdowns from $4.90Sale / discountSale / discount
  5. Day 4

    • ENDS TOMORROW: Deals from $14.90Sale / discountSale / discount
    • Minimal style, maximum impactOtherOther
    • Newly added sale styles selling FAST!Sale / discountSale / discount
    • Layers optionalSeasonal campaignSeasonal campaign
  6. Day 5

    • Your next favorite piece is in this emailBrowse abandonmentBrowse abandonment
    • Final Hours! Up to $10 offSale / discountSale / discount
    • 100% cashmere in every color you'll want to wearProduct launchProduct launch
    • The knits everyone’s loving right nowSeasonal campaignSeasonal campaign
  7. Day 6

    • Long Weekend DEALS on fall favorites are here!Sale / discountSale / discount
    • Reviews Are In: Top-rated styles, now for lessSale / discountSale / discount
    • JUST ARRIVED: GU x rokhProduct launchProduct launch
  8. Day 7

    • Your long weekend in savingsSale / discountSale / discount
    • Long weekend deals are going, going...Sale / discountSale / discount
    • New deals just dropped!Sale / discountSale / discount
    • Coming soon: UNIQLO and JW ANDERSON Fall/Winter 2026Product launchProduct launch
    • Your cold-weather essentials start hereSeasonal campaignSeasonal campaign
  9. Day 8

    • Here are the bestsellersSale / discountSale / discount
    • The future of knitwear is 3DProduct launchProduct launch
    • SALE worth checking outSale / discountSale / discount
  10. Day 9

    • Long weekend, lower prices from $14.90Sale / discountSale / discount
    • Loungewear deals have droppedSale / discountSale / discount
    • Copy these fall fits for lessSale / discountSale / discount
  11. Day 10

    • Meet our bestselling stylesOtherOther
    • Just in: our latest cold-weather stylesProduct launchProduct launch
    • NEW to sale, from $7.90!Sale / discountSale / discount
  12. Day 11

    • Next-generation warmth with PUFFTECHProduct launchProduct launch
    • SALE just got even betterSale / discountSale / discount
    • These sale styles won't lastSale / discountSale / discount
    • Classic style, made for every dayOtherOther
    • One day left to save on fall deals from $14.90!Seasonal campaignSeasonal campaign

Uniqlo's email subject lines

Every subject line and preview text, in the order they arrived.

  1. <UNIQLO & GU Online Store>Your email address confirmationAccount verification·Oct 3, 2026
  2. <UNIQLO & GU Online Store> Newsletter preference updatedAccount notification·Oct 3, 2026
  3. <UNIQLO & GU Online Store>Thank you for registering!Account verification·Oct 3, 2026
  4. New deals just dropped!Get up to $10 off seasonal favoritesSale / discount·Oct 3, 2026
  5. Shirts for layering seasonYour fall outfit's starting pointSeasonal campaign·Oct 3, 2026
  6. The softest layer in your wardrobeLightweight warmth, cloud-soft texture, and styles from $29.90.Product launch·Oct 3, 2026
  7. Your coupon's waiting!Welcome·Oct 3, 2026
  8. Dear Valued Customer, welcome to UNIQLO!Discover apparel designed to make life betterWelcome·Oct 4, 2026
  9. UNIQLO Masterpiece: Merino SweaterThe sophisticated luster of extra-fine woolOther·Oct 4, 2026
  10. Discover sale from $7.90Grab marked down prices while supplies lastSale / discount·Oct 4, 2026
  11. This week's most-wanted stylesOur bestsellers, right nowNewsletter·Oct 4, 2026
  12. In case you need new jeans...We've got ALL the optionsOnboarding·Oct 5, 2026
  13. Discover the coats defining the seasonDiscover new outerwear, knits, and seasonal essentials starting at $29.90.Seasonal campaign·Oct 5, 2026
  14. Chilly days call for warmer pantsFrom fleece to HEATTECHSeasonal campaign·Oct 5, 2026
  15. Redefine your everyday with UNIQLOFresh outfit inspiration starts with timeless staplesOnboarding·Oct 6, 2026
  16. MORE new styles on sale, from $5.90!Essential fall jackets, jeans + so much moreSale / discount·Oct 6, 2026
  17. New markdowns from $4.90Grab yours before they sell outSale / discount·Oct 6, 2026
  18. ENDS TOMORROW: Deals from $14.90Time's running outSale / discount·Oct 7, 2026
  19. Minimal style, maximum impactElevated essentials with effortless versatility, from $39.90.Other·Oct 7, 2026
  20. Newly added sale styles selling FAST!These savings are almost goneSale / discount·Oct 7, 2026
  21. Layers optionalWarmth for nowSeasonal campaign·Oct 7, 2026
  22. Your next favorite piece is in this emailExplore what's new + trendingBrowse abandonment·Oct 8, 2026
  23. Final Hours! Up to $10 offLimited-time offers end tonight, shop now >Sale / discount·Oct 8, 2026
  24. 100% cashmere in every color you'll want to wearFind your perfect shadeProduct launch·Oct 8, 2026
  25. The knits everyone’s loving right nowShop the season’s best-selling knitwear starting at $29.90.Seasonal campaign·Oct 8, 2026
  26. Long Weekend DEALS on fall favorites are here!High quality, lower pricesSale / discount·Oct 9, 2026
  27. Reviews Are In: Top-rated styles, now for less5 stars for savings!Sale / discount·Oct 9, 2026
  28. JUST ARRIVED: GU x rokhBased on the “Play in Style” theme, available now.Product launch·Oct 9, 2026
  29. Your long weekend in savingsDeals on deals on dealsSale / discount·Oct 10, 2026
  30. Long weekend deals are going, going...Don't miss these MAJOR savings!Sale / discount·Oct 10, 2026
  31. New deals just dropped!Get up to $10 off best-sellersSale / discount·Oct 10, 2026
  32. Coming soon: UNIQLO and JW ANDERSON Fall/Winter 2026British classics. Designed for life today.Product launch·Oct 10, 2026
  33. Your cold-weather essentials start hereStock up on warm layers and accessories starting at $5.90.Seasonal campaign·Oct 10, 2026
  34. Here are the bestsellersMeet the styles flying off the shelvesSale / discount·Oct 11, 2026
  35. The future of knitwear is 3DUNIQLO Masterpiece: 3D Knit Cotton Volume Sleeve SweaterProduct launch·Oct 11, 2026
  36. SALE worth checking outHurry! While supplies lastSale / discount·Oct 11, 2026
  37. Long weekend, lower prices from $14.90Only for a limited timeSale / discount·Oct 12, 2026
  38. Loungewear deals have droppedJust in time for cozy seasonSale / discount·Oct 12, 2026
  39. Copy these fall fits for lessMajor deals. Major outfit inspo.Sale / discount·Oct 12, 2026
  40. Meet our bestselling stylesTop-shopped looks to add to your wardrobeOther·Oct 13, 2026
  41. Just in: our latest cold-weather stylesDiscover new outerwear and warm layering essentials starting at $9.90.Product launch·Oct 13, 2026
  42. NEW to sale, from $7.90!Pause your scrollSale / discount·Oct 13, 2026
  43. Next-generation warmth with PUFFTECHPerformance + packableProduct launch·Oct 14, 2026
  44. SALE just got even betterCheck out new markdowns going fast!Sale / discount·Oct 14, 2026
  45. These sale styles won't lastGoing, going... almost gone!Sale / discount·Oct 14, 2026
  46. Classic style, made for every dayTimeless silhouettes made for everyday wear, from $19.90.Other·Oct 14, 2026
  47. One day left to save on fall deals from $14.90!Get them while you canSeasonal campaign·Oct 14, 2026

Uniqlo's email strategy at a glance

We captured 47 emails from Uniqlo after signing up, mostly sale / discount, seasonal campaign and product launch emails. They form 1 automated sequence you can follow day by day.

15% of its emails arrived on the day we signed up and its designs lean blue and red.

Its subject lines run about 33 characters.

Brand colors in its emails

  • #f4f4f4
  • #6a6a6a
  • #ffffff
  • #4750b9
  • #000000
  • #1b1b1b

Send emails like Uniqlo's, for your brand

Clone Uniqlo's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Uniqlo's emails have in common

Styles

Product grid26%Countdown6%Social proof6%Plain text4%Personalized4%

Colors

Blue28%Red19%Black & white6%

Compare these emails across brands

  • Sale / discount email examples1544
  • Seasonal campaign email examples371
  • Product launch email examples376
  • Account verification email examples865
  • Welcome email examples1354
  • Onboarding email examples1738

Other Ecommerce brands

  • Parade69 emails
  • Urban Outfitters61 emails
  • Anthropologie58 emails
  • Christianity.com53 emails
  • Missouri Star Quilt Co47 emails
  • The Children's Place37 emails
  • Wineenthusiast34 emails
  • Prashanti Sarees32 emails

Frequently asked questions

How many emails does Uniqlo send after signup?

We captured 47 emails from Uniqlo across 1 sequence, 15% of them on the day we signed up.

Does Uniqlo send a welcome email?

Yes. Uniqlo sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Uniqlo send emails?

Uniqlo sent about 27 emails a week over the time we were subscribed, with 28 emails in the first week after signup.

When does Uniqlo send its emails?

26% of Uniqlo's emails arrived on a Saturday, its busiest day, and the typical email arrived around 4 PM UTC.

What kind of emails does Uniqlo send?

Of the emails we captured: 72% promotional, 11% lifecycle and 6% transactional.