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Email examplesBrandsColumbiaProduct launch

Columbia winter new arrivals email

Columbia introduces new winter fleece, puffers, and sweats, with shopping paths for men, women, and the full collection. It also highlights a bundle discount on Amazesweats™ tops and bottoms.

Columbia

Day 7 after signup

Meet winter’s new arrivals.

Never too early to get cozy.

Why it works

  • Lead with a seasonal need, then quickly name the kinds of products that address it.
  • Give shoppers clear category paths before presenting a separate bundle offer, and keep its restrictions in the footer.

How it is built

  1. Seasonal headline
  2. New arrivals introduction
  3. Audience shopping links
  4. Bundle offer
  5. Offer terms and footer
Email copy

MenWomenKidsSale Don’t wait for the first chill. Meet winter head on with new fleece, puffers, and sweats for the cold snap. Your heat bill will thank you later. Shop Men Shop Women Shop All New Arrivals Save 25% when you buy the Amazesweats™ top and bottom together.* Shop Amazesweats™ →   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   *Buy an AmazeSweats™ top and bottom and get 25% off the bundle only at www.Columbiasportswear.ca and participating Columbia owned brand locations in Canada from 09:00 p.m PT. 9/30/2026 to 09:00 p.m. PT 11/2/2026. No code required. Must purchase at least one bottom and one top from the AmazeSweats™ collection to receive offer. Discount only valid on first bundle. If any portion of purchase is returned or exchanged, you will receive a refund or credit for the price paid after discount, prorated per item based on price, and discount amount will be void. Offer is nontransferable and may not be applied to prior purchases, combined with any other offer or discount except eligible item-level price reductions (if any), which are applied before this offer, redeemed in stores, or applied to gift card purchases, taxes, or shipping charges. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced and where prohibited, restricted, or taxed.   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 7 after signup
Sent at
Fri, 4:43 PM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 31 links
Length
257 words · 1 min read
Images
9
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
AvenirnextDemibold03, Arial, AvenirnextRegular08
Dark mode
No custom styles

Colors

  • #eaebed
  • #4e4f4f
  • #000000
Light emails

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Rain? Pssh. We’re from Portland.

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Get the puffer now, thank us later.

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