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Email examplesBrandsColumbiaProduct launch

Columbia Omni-Heat Infinity product launch

Columbia spotlights its Omni-Heat Infinity thermal-reflective technology and features jackets and boots that use it. Product reviews and shopping links help readers explore the collection.

Columbia

Day 10 after signup

Omni-Heat™ Infinity brings the 🔥

See what all the non-frozen people are wearing.

Why it works

  • Lead with the technology’s practical benefit so readers understand the collection before seeing individual products.
  • Pair each featured item with a concise customer review to add specific, relatable evidence.
  • Offer both audience-based shopping links and a collection-wide link to give readers clear paths into the assortment.

How it is built

  1. Category navigation
  2. Technology introduction
  3. Shop by audience
  4. Featured product reviews
  5. Explore the technology
  6. Footer links
Email copy

MenWomenKidsSale Our most advanced thermal-reflective tech yet, Omni-Heat™ Infinity provides breathable warmth without the weight. Shop Men Shop Women Shop Kids Shop All Omni-Heat™ Infinity Men's Cloudview Down Hooded Jacket ★★★★★ “I bought this jacket for work when it was 1°. It held up phenomenally.” — A OK Shop Now Women's Joy Peak II Mid Hooded Jacket ★★★★★ “I love this jacket. It’s lightweight yet cozy warm. I own two different colors as well as the vest version." — Cathi Shop Now Boys' Mighty Mogul III Jacket ★★★★★ “Excellent quality. My son likes it because it’s light yet warm at the same time.” — Silvana Shop Now Men's Expeditionist™ Extreme Winter Boot ★★★★★ “Columbia knocked this out of the park. The ‘going to the moon’ tech keeps my feet toasty warm.” — Hand Shop Now Explore The Tech Shop All Omni-Heat™ Infinity   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Mon, 11:12 AM UTC
From
Columbia <email@email.columbia.com>
Product gridSocial proof
All product launch email examples

Breakdown

Calls to action
0 buttons, 52 links
Length
172 words · 1 min read
Images
12, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
AvenirnextDemibold03, AvenirnextRegular08, Arial
Dark mode
No custom styles

Colors

  • #000000
  • #ffffff
  • #eaebed
Dark emails

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