Day 0
Day 1
Day 4
Sequence · 3 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 4 days
How often, when and how Thenorthface emails its subscribers, measured from every email we received.
Every email Thenorthface sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 4
3 days later
Day 6
2 days later
Day 9
3 days later
Day 12
3 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Thenorthface after signing up, mostly activation nudge, seasonal campaign and product launch emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up.
Its subject lines run about 34 characters.