Columbia
Day 17 after signup
Rain gear for all of the above.
Including a dump truck full of water.
Why it works
- Use a light, surprising line to make a straightforward product benefit more memorable.
- Put the main shopping link immediately after the product claim, then offer secondary category paths for broader browsing.
How it is built
- Category navigation
- Playful product claim
- Rainwear shopping link
- Additional category links
- Footer and preferences
Email copy
MenWomenKidsSale Our testing methods are a bit questionable. Our rain gear’s performance is not. Shop Rainwear Shop Men Shop Women Shop Kids Shop Shoes Shop Accessories MENWOMENKIDSSALE Outdoor AdviceFind A StoreColumbia Greater Rewards Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online