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Email examplesBrandsColumbiaProduct launch

Columbia shacket and flannel launch email

Columbia introduces its new shirt-jackets and flannels as versatile layers for changing fall weather. The email links to product categories and featured styles for men and women.

Columbia

Day 6 after signup

“Shacket” is a real word. We checked.

Fall shackets and flannels are here.

Why it works

  • Open with a relatable seasonal need, then quickly present the products as a practical solution.
  • Offer clear category links before showcasing individual styles so readers can browse by either product type or featured item.

How it is built

  1. Shopping navigation
  2. Seasonal product introduction
  3. Category shopping links
  4. Featured product grid
  5. Audience shopping links
  6. Brand footer
Email copy

MenWomenKidsSale When the weather doesn’t know what to do, get a layer that does. New shirt‑jackets (shackets!) and more light layers are here. Shop Shackets Shop Flannels Shop All Jackets Panorama Shirt Jacket PFG Topwater Tech Flannel Shop Women Cornell Woods Flannel Pitchstone Shirt Jacket Shop Men Shop Flannels Shop Shackets   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 6 after signup
Sent at
Thu, 4:10 AM UTC
From
Columbia <email@email.columbia.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
90 words · Under a minute
Images
10
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
AvenirnextDemibold03, Arial, AvenirnextRegular08
Dark mode
No custom styles

Colors

  • #eaebed
  • #000000
  • #b6b6b6
Light emails

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