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Email examplesBrandsColumbiaProduct launch

Columbia Omni-Heat Infinity product spotlight

Columbia explains how Omni-Heat Infinity reflects and retains body heat, then invites readers to explore the technology and shop the collection.

Columbia

Day 34 after signup

Omni-Heat™ Infinity is all you need.

What all the non-frozen people are wearing.

Why it works

  • Lead with a clear product benefit so readers quickly understand the technology's practical value.
  • Explain how the feature works before adding a credibility detail that makes the claim more memorable.
  • Place shopping calls to action alongside the explanation, giving readers a direct next step.

How it is built

  1. Navigation links
  2. Technology headline
  3. Warmth benefit explanation
  4. Technology credibility proof
Email copy

MenWomenKidsSale Omni‑Heat™ Infinity is our most advanced thermal‑reflective tech for high‑efficiency warmth in the most frigid conditions. Shop Men Shop Women An expanded pattern of tiny gold dots reflect and retain your body heat. Advanced thermal‑reflective delivers instant warmth without added weight. Omni‑Heat™ Infinity has protected lunar landers in space (twice) while keeping you cozy here on earth. Explore The Tech Shop Omni-Heat™ Infinity Shop Omni-Heat™ Infinity       MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   *Up to 40% off select styles (before tax and shipping) only at www.Columbia.com from 09:00 p.m. PT 11/1/2026 to 09:00 p.m. PT 11/18/2026. Offer is nontransferable and may not be applied to prior purchases, combined with any other offer or discount, redeemed at any other store, or applied to gift card purchases, taxes, or shipping charges. Columbia reserves the right to change or cancel this offer at any time. Void if altered or reproduced and where prohibited, restricted, or taxed. *Free Shipping on eligible www.Columbia.com pre-tax orders of $150 or more placed from 09:00 p.m. PT 11/1/2026 to 09:00 p.m. PT 11/18/2026 and shipped via standard ground shipping to a single address within the 48 contiguous U.S. states. Not valid on orders to Alaska or Hawaii. Not valid on gift card purchases or orders shipped to a P.O. Box, APO/FPO, or other delivery address not served by carrier. Select free standard ground shipping at checkout. Offer may not be applied to prior purchases. Customer pays applicable tax. Columbia reserves the right to change or cancel this offer at any time.   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 34 after signup
Sent at
Wed, 6:04 PM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
313 words · 1 min read
Images
16
Layout
Multi-column · Visual

See this email for your brand

Try it
  • Shop calls to action
  • Offer and legal details
  • Voice
    Informative
    Language
    English
    Fonts
    AvenirnextDemibold03, AvenirnextRegular08, Arial
    Dark mode
    No custom styles

    Colors

    • #eaebed
    • #4e4f4f
    • #000000
    Light emails

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