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Email examplesBrandsColumbiaProduct launch

Columbia new arrivals email

Columbia spotlights new outdoor styles and invites shoppers to browse arrivals by category. A lighthearted line introduces the collection before the shopping links.

Columbia

Day 0 after signup

THIS JUST IN: New arrivals we love.

Outdoor gear up for any adventure.

Why it works

  • Lead with a concise, playful line to give a new-arrivals campaign a distinct voice.
  • Follow the introduction with clear shopping paths so readers can browse the collection or jump to a relevant category.

How it is built

  1. Category navigation
  2. New-arrivals introduction
  3. Collection shopping CTA
  4. Category shopping links
  5. Footer navigation
Email copy

MenWomenKidsSale Head‑to‑toe styles so good we’d keep them all to ourselves if accounting would let us. Shop New Arrivals Shop Men Shop Women Shop Shoes Shop Accessories Shop Men Shop Women Shop New Arrivals   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Thu, 9:18 PM UTC
From
Columbia <email@email.columbia.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
74 words · Under a minute
Images
13
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
AvenirnextDemibold03, Arial, AvenirnextRegular08
Dark mode
No custom styles

Colors

  • #eaebed
  • #4e4f4f
  • #000000
Light emails

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So. Many. NEW. ARRIVALS.

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Rain? Pssh. We’re from Portland.

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Get the puffer now, thank us later.

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Cleared for landing: PDX carpet fleece!

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