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Email examplesBrandsColumbiaProduct launch

Columbia Mountain Thermal fleece promotion

Columbia highlights its Mountain Thermal fleece for changing temperatures and light drizzle, then directs shoppers to fleece categories and selected styles grouped by warmth.

Columbia

Day 10 after signup

Fleece that fends off drizzle?

That’s our Mountain Thermal Range for you.

Why it works

  • Open with a practical weather-and-comfort benefit to make the product range relevant to an outdoor activity.
  • Organize featured styles by warmth level so shoppers can compare options based on how they plan to wear them.
  • Pair a broad shopping link with category and product links to offer clear paths into the range.

How it is built

  1. Category navigation
  2. Range benefit introduction
  3. Shop fleece call to action
  4. Styles grouped by warmth
  5. Brand and policy footer
Email copy

MenWomenKidsSale Our Mountain Thermal Range fleece is designed to move through changing temps—and keep you warm, dry, and comfortable for hikes and hangs. Shop Fleece Shop Men Shop Women Shop Kids Best for light warmth on any adventure. Shop Timber Crest Best for medium warmth as a midlayer for light hikes. Shop Pacific Arch   MENWOMENKIDSSALE   Outdoor AdviceFind A StoreColumbia Greater Rewards   Columbia Sportswear Company, 14375 NW Science Park Dr., Portland, OR, 97229, USA © 2026 Columbia Sportswear. All rights reserved. Privacy Policy | Unsubscribe | View Online

Brand
Columbia
Industry
Ecommerce · Outdoor apparel
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Sun, 6:40 PM UTC
From
Columbia <email@email.columbia.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 38 links
Length
93 words · Under a minute
Images
16
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
AvenirnextDemibold03, AvenirnextRegular08, Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
  • #eaebed
Light emails

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