24 Klaviyo Alternatives Worth Considering

The main Klaviyo competitor for e-commerce. Similar features at lower prices. Good Shopify integration, SMS included, and more accessible pricing.

Omnisend covers the core e-commerce email features most stores actually use - abandoned cart flows, welcome series, post-purchase automation, product recommendations, and SMS marketing - with deep integrations for Shopify, WooCommerce, BigCommerce, and Magento. The free tier is notably generous, allowing up to 250 contacts with most features unlocked, and the Standard plan at roughly $115/month for 10,000 contacts undercuts Klaviyo meaningfully. The product recommendations and predictive analytics aren't quite at Klaviyo's level, and the reporting is less sophisticated, but for the vast majority of e-commerce stores that need solid automation without Klaviyo's premium pricing, Omnisend delivers about 85% of the functionality at a lower cost.

E-commerce email marketing for smaller stores. Good automation, reasonable pricing, but not at Klaviyo's scale or depth.

Drip focuses on e-commerce email with a visual workflow builder that makes it easy to create automated sequences for abandoned carts, post-purchase follow-ups, win-back campaigns, and browse abandonment. The tagging and segmentation system is strong, and revenue attribution helps you understand which emails actually drive sales. At $39/month for 2,500 contacts (scaling up with list size), it's more affordable than Klaviyo at smaller scales but approaches similar pricing as you grow. The main gaps versus Klaviyo are the lack of built-in SMS, less sophisticated product recommendations, and fewer advanced features like predictive analytics. For small to mid-size stores that want solid e-commerce email without Klaviyo's complexity, Drip hits a good sweet spot.

Budget-friendly option with SMS included. Unlimited contacts, pay per email. Good for e-commerce stores watching costs closely.

Brevo's pricing model charges by email volume rather than contacts, so you can maintain your entire customer database - including inactive buyers - without paying for profiles that aren't receiving emails. Starting at $25/month with unlimited contacts, the cost difference versus Klaviyo's $150+/month is dramatic. Brevo includes SMS marketing, transactional email, and basic e-commerce integrations with Shopify, WooCommerce, and PrestaShop. The trade-off is feature depth: Brevo's product recommendations, predictive analytics, and e-commerce-specific automation are nowhere near Klaviyo's sophistication. For smaller stores or those just getting started with email marketing, Brevo covers the essentials at a price that's hard to argue with.

The one everyone knows. Has e-commerce features but not as powerful as Klaviyo. Good if you need landing pages and website builder alongside email.

Mailchimp has expanded beyond pure email into a light marketing platform with landing pages, social posting, a website builder, and basic e-commerce integrations for Shopify, WooCommerce, and Square. At $110-135/month for 10,000 contacts, the pricing is somewhat lower than Klaviyo, and the breadth of features means you might not need additional tools for landing pages or social. The e-commerce automation isn't as deep as Klaviyo's - product recommendations are basic, abandoned cart flows are simpler, and there's no SMS built-in. Mailchimp also counts unsubscribed and non-marketing contacts toward your plan limit, which inflates costs. But for stores that want a familiar platform with decent e-commerce features alongside broader marketing capabilities, Mailchimp's ecosystem and name recognition still carry weight.

Enterprise customer engagement platform for e-commerce brands that need more channels than email and SMS. AI agents run email, WhatsApp, SMS, and push from one customer profile.

Netcore covers the lifecycle with AI agents for audiences, content, decisioning, send time, and insights, plus a shopping agent that turns browsing intent into product recommendations across email, WhatsApp, SMS, RCS, push, and web. It bundles a CDP and product discovery (Unbxd), so merchandising, search, and engagement share the same data. Netcore offers outcome-linked pricing, where part of the platform fee depends on KPIs agreed in the contract; confirm the split and the KPIs in your quote. It is enterprise-tier and built for scale rather than small Shopify stores, with particular strength in emerging markets and WhatsApp.

Powerful automation with CRM. Has e-commerce integrations but not purpose-built for it like Klaviyo.

Good for stores that also do B2B. ActiveCampaign's visual automation builder is considered one of the best in the industry, with complex branching, conditions, and goal tracking that can handle sophisticated customer journeys. The built-in CRM with deal pipelines makes it unique among email platforms, and integrations with Shopify, WooCommerce, and BigCommerce enable e-commerce workflows like abandoned cart recovery and purchase follow-ups. At $79/month for 10,000 contacts, it's significantly cheaper than Klaviyo. The main limitation is that ActiveCampaign isn't e-commerce-first - no native product recommendations, no SMS, and the Shopify integration isn't as deep as Klaviyo's. But for businesses that sell both online and through a sales team, the combination of email automation with CRM is something Klaviyo doesn't offer.

E-commerce-focused email and SMS. Positions as a Klaviyo alternative with better support.

Good for stores wanting personal attention. Sendlane explicitly markets itself as the Klaviyo alternative for e-commerce brands that want hands-on customer support and a more personal relationship with their email platform. The features cover the core e-commerce playbook - abandoned cart flows, post-purchase automation, SMS marketing, and revenue tracking - with a clean interface that's less overwhelming than Klaviyo's. At $99/month for up to 5,000 contacts, the pricing is comparable to Klaviyo at smaller scales. The integration list is shorter and the product recommendations aren't as advanced, but for mid-size e-commerce brands that feel like just a number on Klaviyo and want a team that picks up the phone, Sendlane emphasizes service alongside solid e-commerce email capabilities.

Popups and email for small Shopify stores. Good for conversion optimization. Less powerful for pure email than Klaviyo.

Privy started as a popup and conversion optimization tool for Shopify stores, and while it's expanded into email marketing, that conversion focus remains its strongest feature. The popup builder offers exit-intent, scroll-triggered, and cart-value-based displays with A/B testing that helps small stores capture more emails from their existing traffic. Email features cover the basics - welcome series, abandoned cart, and newsletter campaigns - at $30/month for 2,000 contacts, which is accessible for smaller stores. The trade-off versus Klaviyo is clear: Privy's email automation is basic, there's no SMS, and it's designed for stores doing under $1M in revenue. For small Shopify stores that need better popup conversion before they need advanced email, Privy is a focused starting point.

SMS-first platform for Shopify. If you want to focus on SMS rather than email, Postscript specializes in it.

Often used alongside email tools. Postscript has become the go-to SMS marketing platform for Shopify stores, with features like conversational two-way messaging, AI-powered message generation, and sophisticated subscriber collection through keywords, popups, and checkout opt-ins. The compliance features are best-in-class - critical for SMS marketing where regulations are strict and mistakes are costly. Starting at $25/month plus per-message fees ($0.015-0.045 per SMS), Postscript is often paired with an email platform since it doesn't handle email at all. For stores that want to invest seriously in SMS as a channel alongside (not instead of) Klaviyo's email, Postscript's dedicated SMS focus delivers capabilities that Klaviyo's built-in SMS can't match.

Full marketing suite with e-commerce features. Has webinars, landing pages, and marketing automation.

Good mid-market option between Mailchimp and Klaviyo. GetResponse packs a lot into its platform - email marketing, landing pages, webinar hosting, conversion funnels, and e-commerce integrations - creating a breadth of features that neither Klaviyo nor most email-focused tools match. At $69/month for 10,000 contacts, the pricing sits between Brevo's budget range and Klaviyo's premium. The e-commerce integrations support Shopify, WooCommerce, and Magento with abandoned cart flows and product recommendations, though none are as deep as Klaviyo's native Shopify experience. For e-commerce businesses that also run webinars, create landing pages, and need conversion funnels, GetResponse offers an unusual combination that would otherwise require multiple tools.

Budget-friendly option with e-commerce features. Good automation, decent reporting, very affordable.

Now owned by Sitecore. Moosend offers e-commerce email marketing at some of the lowest prices in the market - $32/month for 10,000 subscribers includes automation workflows, landing pages, and e-commerce integrations with Shopify and WooCommerce. The automation builder is surprisingly capable for the price, with triggers based on purchase behavior, cart abandonment, and website activity. The acquisition by Sitecore (an enterprise CMS company) brings resources but has also raised questions about future direction and pricing. Compared to Klaviyo, Moosend's product recommendations are basic, there's no native SMS, and the integration ecosystem is much smaller. But at roughly one-fifth of Klaviyo's price, it's an attractive option for smaller e-commerce stores that need functional automation without the premium price tag.

Creator platform with digital product sales. Better for creators selling courses and info products than physical e-commerce.

Good if you're a creator first, store owner second. Now rebranded as Kit, ConvertKit is designed for the creator economy - bloggers, course creators, podcasters, and authors who sell digital products directly to their audience. The platform includes built-in digital product sales, paid newsletter subscriptions, and a sponsor network that monetizes your list through advertising partnerships. At $119/month for 10,000 subscribers, it's cheaper than Klaviyo but not budget-level. The key difference is focus: ConvertKit excels at text-based emails and simple landing pages for digital product launches, while Klaviyo excels at visual emails with product feeds for physical e-commerce. If you're a creator who sells courses, ebooks, or memberships rather than physical products, ConvertKit's commerce features are more relevant than Klaviyo's Shopify integration.

Enterprise-grade SMS and email for large e-commerce brands. Attentive built its reputation as the premium SMS marketing platform and has since expanded into email, making it a full-stack competitor to Klaviyo for brands with serious budgets.

Where Klaviyo's SMS feels bolted on to an email platform, Attentive's SMS is genuinely best-in-class with two-way conversational commerce, AI-powered send-time optimization, and identity resolution across channels. The email product is newer and not as mature as Klaviyo's, but it's improving fast. Pricing is enterprise-level and not publicly listed, so expect to pay more than Klaviyo, not less. For large DTC brands doing $10M+ in revenue that want the absolute best SMS combined with solid email, Attentive is the upgrade path from Klaviyo.

Identity resolution platform that pairs with your email tool. Retention.com isn't a direct Klaviyo replacement - it's a tool that identifies anonymous website visitors and feeds them into your email platform for retargeting.

This is something Klaviyo can't do natively. For e-commerce stores, Retention.com claims to identify 5-10x more abandoned cart visitors than standard tracking, because it resolves anonymous browsers to known email addresses using a third-party identity graph. At $99+/month, it's typically used alongside Klaviyo rather than instead of it. The controversy is around consent - not all visitors expect to receive emails based on browsing behavior, and deliverability can suffer. For stores that want to squeeze more revenue from existing traffic before paying for more ads, Retention.com adds a layer Klaviyo doesn't offer.

Clean, affordable email marketing that's the polar opposite of Klaviyo's complexity. If you've been frustrated by Klaviyo's overwhelming interface and expensive profile-based pricing, Mailerlite feels like a breath of fresh air.

At $47/month for 10,000 subscribers - roughly a third of Klaviyo's price - you get a drag-and-drop editor, automation workflows, landing pages, and a website builder. The e-commerce integrations with Shopify and WooCommerce exist but are surface-level compared to Klaviyo's deep product catalog sync and recommendation engine. There's no SMS, no predictive analytics, and no AI product recommendations. For smaller e-commerce stores or content-driven businesses that outgrew their need for Klaviyo's e-commerce depth, Mailerlite offers a cleaner, cheaper path forward.

Shopify's built-in email tool. Free for 10,000 emails/month, deeply integrated but extremely basic compared to Klaviyo.

If you're already on Shopify and Klaviyo's $150/month feels excessive for the emails you're actually sending, Shopify Email is the zero-friction alternative. It pulls product data directly from your store (no integration setup), lets you create branded emails with your catalog, and handles basic automation like abandoned cart and welcome series. The first 10,000 emails per month are free, then $1 per 1,000 - making it nearly free for smaller stores. The catch is obvious: no SMS, no advanced segmentation, no predictive analytics, rudimentary automation, and the template editor is limited. Klaviyo exists because Shopify Email isn't enough for serious email marketing, but for stores spending $150/month on Klaviyo and only sending basic newsletters, it's worth asking if free covers your actual needs.

Interactive AMP emails that let customers shop inside the email. Mailmodo's big differentiator against Klaviyo is AMP email support - recipients can browse products, add to cart, and even complete forms without leaving their inbox.

For e-commerce stores, this means higher conversion rates on promotional emails because you remove the click-through friction that standard Klaviyo emails require. At $99/month for 10,000 contacts, the pricing is competitive with Klaviyo. The platform includes automation workflows, segmentation, and e-commerce integrations with Shopify. The downside is that AMP emails don't work in all email clients (Gmail and Yahoo support them, Outlook doesn't), so you need fallback HTML anyway. Klaviyo's broader feature set, deeper Shopify integration, and predictive analytics still win for overall e-commerce email, but if interactive emails interest you, Mailmodo offers something Klaviyo simply doesn't.

Polished email marketing with beautiful templates. Campaign Monitor appeals to brands that care deeply about email design - their template builder and pre-built templates are arguably the best-looking in the industry, which matters if your e-commerce brand lives and dies by visual presentation.

At $89/month for 10,000 contacts, it's cheaper than Klaviyo and includes solid automation, segmentation, and basic e-commerce integrations. The Shopify and WooCommerce integrations handle order data and abandoned carts, but they're nowhere near Klaviyo's depth in product recommendations or predictive analytics. Campaign Monitor also lacks SMS entirely. For design-forward brands like boutiques, beauty, or lifestyle stores where email aesthetics matter as much as automation sophistication, Campaign Monitor delivers prettier emails at a lower price than Klaviyo, even if the automation engine is simpler.

Customer data platform with email, SMS, and analytics built in. Ortto (formerly Autopilot) takes a different approach than Klaviyo by centering everything around a unified customer data platform rather than starting with email.

The visual journey builder is excellent, and the built-in analytics dashboard gives you attribution and cohort analysis without needing a separate tool. At $109/month for 10,000 contacts, it's slightly cheaper than Klaviyo with a broader feature set that includes SMS, in-app messaging, and push notifications. The e-commerce integrations with Shopify exist but aren't as deep as Klaviyo's native product catalog features. Where Ortto really shines over Klaviyo is multi-channel orchestration - if you want to coordinate email, SMS, push, and in-app messages in a single journey, Ortto handles that more elegantly than Klaviyo's email-first approach.

Free, open-source, self-hosted email marketing. If Klaviyo's $150+/month pricing makes you wince and you have technical skills, Listmonk is the nuclear option for cost reduction.

It's a self-hosted Go application that handles subscriber management, campaign sending, automation, and analytics - all for free. You only pay for your sending infrastructure (Amazon SES at roughly $1 per 10,000 emails). For a store sending 100,000 emails/month, that's $10 versus Klaviyo's $300+. The trade-off is severe: no e-commerce integrations, no product recommendations, no abandoned cart flows, no SMS, and you're responsible for maintaining the server. But for technically capable teams that have outgrown Klaviyo's pricing and are willing to build custom integrations, Listmonk offers a path to near-zero email costs.

Modern email for SaaS companies. If you ended up on Klaviyo because someone at your SaaS company thought e-commerce email was the only option, Loops is the purpose-built alternative.

It's designed specifically for software companies, with event-based triggers, transactional email, and product-led onboarding sequences baked in. At $79/month for 10,000 contacts, it's roughly half of Klaviyo's price. The developer-first API makes integration straightforward, and the clean interface is miles from Klaviyo's e-commerce-heavy dashboard full of features SaaS companies never use. There are no abandoned cart flows, no product recommendations, and no Shopify integration - because SaaS companies don't need those. For B2B or SaaS teams paying Klaviyo prices for an email tool that constantly reminds you it was built for Shopify stores, Loops is a focused escape route.

Event-driven messaging platform for technical teams. Customer.io is for companies that found Klaviyo's segmentation powerful but wished it could trigger off custom events from their product, not just Shopify purchase data.

The platform handles email, SMS, push notifications, and in-app messages - all triggered by event data you send via API or integrations. At $100/month for 10,000 profiles, it's cheaper than Klaviyo with far more flexibility in data handling. The workflow builder supports complex branching based on any event or attribute, and the Liquid templating gives developers fine-grained control over content. The downside versus Klaviyo is clear: no native e-commerce features, no product recommendations, and no Shopify-specific flows. For product-led companies, marketplaces, or apps that need behavioral messaging beyond what Klaviyo's e-commerce model supports, Customer.io is the technical upgrade.

Enterprise cross-channel marketing platform. If your brand has outgrown Klaviyo and needs to orchestrate email, SMS, push, in-app, and direct mail from a single platform with enterprise-grade data infrastructure, Iterable is the step up.

The AI-powered send-time optimization, channel optimization (automatically choosing the best channel per user), and brand affinity scoring go well beyond what Klaviyo offers. Pricing is custom and significantly higher than Klaviyo - think $1,000+/month minimum. The Shopify integration exists but Iterable isn't e-commerce-first; it's designed for companies with complex, multi-product customer journeys. For large e-commerce brands doing $50M+ in revenue that need more sophisticated cross-channel orchestration than Klaviyo provides, Iterable is the enterprise path forward.