Precise Targeting for Better Results
Create segments that matter to your business. Target based on email engagement, custom attributes from Stripe, or manual tags. Then use those segments in campaigns and sequences to send highly relevant messages.
| Segment goal | Conditions to combine | Campaign to send |
|---|---|---|
| Trial conversion | Plan is trial AND activated | Upgrade proof |
| Activation rescue | Plan is trial AND not activated | Setup help |
| Expansion | Active customer AND high usage | Upgrade offer |
| Win-back | No opens OR no logins | Re-engagement |
| VIP nurture | High revenue AND engaged | Early access |
Combine Multiple Data Sources
Smart segments pull from everywhere - your subscriber list, email engagement history, tags, and integrated platforms. Build a segment of high-engagement users in a specific plan type, then measure impact with email analytics.
| Data source | Segment attribute | Example use |
|---|---|---|
| Subscriber profile | Tags and custom fields | Persona targeting |
| Email engagement | Opens and clicks | Engaged audience campaigns |
| Payment provider | Plan, MRR, status | Revenue-based segments |
| Product analytics | Feature usage | Adoption campaigns |
| Forms | Interest and source | Lead magnet follow-up |
Dynamic Segments Update in Real-Time
Segments automatically adjust as subscriber data changes. When someone opens an email, they qualify for "engaged users" segment. When they stop engaging, they move to inactive. Your campaigns always reach the right people without manual updates.