CordialvsKlaviyo

Cordial vs Klaviyo

Enterprise personalization platform vs e-commerce email king

TL;DR

Klaviyo is the dominant e-commerce email platform starting at $45/month with deep Shopify integration. Cordial is enterprise personalization starting at $1,000+/month. Klaviyo wins for most e-commerce businesses on price, ease, and integrations. Cordial wins for enterprise retailers needing advanced personalization.

Key Differences

The main things that set these tools apart

Price & Accessibility
Klaviyo wins

Klaviyo at $150/month vs Cordial at $1,000+/month for 10k subscribers. Klaviyo has self-serve signup, a free tier, and pre-built flows. Cordial requires enterprise sales. For most e-commerce, Klaviyo is dramatically more accessible.

E-commerce Integration
Klaviyo wins

Klaviyo's Shopify integration is best-in-class — deep product data sync, pre-built flows, 1-click install. Cordial integrates with e-commerce but isn't as specialized. For Shopify stores, Klaviyo is the standard.

Personalization Depth
Cordial wins

Cordial's real-time personalization engine handles individual-level content with complex data schemas. Klaviyo uses segment-based personalization. For advanced, real-time per-user content, Cordial is deeper.

Scale
Cordial wins

Cordial handles enterprise volume with complex personalization at scale. Klaviyo scales well but some enterprise retailers hit limits. For 10M+ contacts with advanced needs, Cordial is built for it.

Pricing Comparison

At 10,000 subscribers

Cordial
$1,000+/month

Custom enterprise pricing. Annual contracts. Implementation fees.

Visit Cordial
Klaviyo
$150/month

Email plan. Email campaigns, flows, segmentation, reporting.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Cordial
Klaviyo
Sequenzy
E-commerce
Shopify Integration
Available
Deep native (best-in-class)
Product Recommendations
AI-powered real-time
Pre-built flows
Abandoned Cart
Pre-built flows
Revenue Attribution
Advanced
Built-in
Basic
Platform
Personalization Depth
Real-time per-user
Segment-based
Template variables
Data Architecture
Flexible (complex schemas)
E-commerce structured
Subscriber attributes
Ease of Use
Enterprise (needs training)
Self-serve, intuitive
Simple
SMS
Value
Price at 10k
$1,000+/mo
$150/mo
$49/mo
Self-serve
No (sales required)
Yes (instant signup)
Free Tier
250 contacts
100 subscribers
Pre-built Flows
Custom builds
100+ templates
AI-generated

Best For

When to choose each tool

Choose Cordial if you...
  • Enterprise retailers needing real-time personalization
  • Brands with complex product catalogs and data
  • Large retailers outgrowing Klaviyo
Choose Klaviyo if you...
  • Shopify stores wanting best-in-class integration
  • E-commerce businesses wanting self-serve simplicity
  • Online stores wanting pre-built flows and templates
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Cordial nor Klaviyo is built for SaaS. Sequenzy has Stripe integration for subscription-aware automation at $49/month.

Try Sequenzy Free

Overview

Cordial and Klaviyo serve different tiers of e-commerce. Klaviyo dominates SMB and mid-market e-commerce with 265,000+ brands. Cordial serves enterprise retailers with advanced personalization. For our take on each, see our Cordial comparison and Klaviyo comparison.

Klaviyo's E-commerce Dominance

Klaviyo is the standard for e-commerce email. Deep Shopify integration, 100+ pre-built flows, self-serve pricing, and a massive ecosystem. For most online stores, Klaviyo does everything needed at a fraction of Cordial's price.

Cordial's Enterprise Upgrade

Enterprise retailers with complex product catalogs, millions of customers, and real-time personalization needs may outgrow Klaviyo. Cordial's flexible data layer and per-user personalization engine handle these enterprise requirements. But most stores never reach this scale.

The Sequenzy Alternative

For SaaS founders (not e-commerce), Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com