When should you choose Sequenzy?

1. You're a SaaS Founder

If you're building a subscription software business, Klaviyo isn't designed for you. It's optimized for e-commerce stores selling physical products. Sequenzy integrates directly with Stripe—syncing customer data, MRR, subscription status, and churn signals. Klaviyo's Stripe integration is basic and e-commerce focused.

2. You Need Simpler Pricing

At 10,000 subscribers, Sequenzy costs $49/month. Klaviyo costs $150/month—3x more. And Klaviyo's pricing scales aggressively. At 50,000 contacts, Klaviyo can cost $720+/month. If e-commerce features aren't critical to your business, you're paying for functionality you don't need.

3. You Need Unified Transactional + Marketing

Sequenzy handles both transactional emails (password resets, receipts) and marketing campaigns with separate systems—transactional emails don't count toward your limits. Klaviyo counts all emails toward your limit, including transactional ones. This can get expensive fast.

4. You Want Simplicity

Klaviyo is powerful but has a steep learning curve. Advanced segmentation requires understanding boolean logic. Setting up flows can be complex. If you want something simpler that just works, Sequenzy is more approachable.

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When should you stick with Klaviyo?

1. You Run an E-commerce Store

If you're on Shopify, WooCommerce, BigCommerce, or Magento, Klaviyo is purpose-built for you. Their abandoned cart flows alone can recover 3.3% of lost sales (industry benchmark). Their product recommendations are AI-powered. Their purchase behavior segmentation is incredible. We can't match this.

2. You Need SMS Marketing

Klaviyo includes SMS/MMS marketing natively. You can send abandoned cart texts, promotional campaigns, and transactional messages. We don't offer SMS at all. If you need both email and SMS in one platform, Klaviyo is the choice.

3. You Need Product Recommendations

Klaviyo can dynamically insert product recommendations based on a customer's purchase history, browsing behavior, and similar customers. This is gold for e-commerce. We don't have this feature.

4. You Need E-commerce Segmentation

Klaviyo's e-commerce segmentation is incredibly powerful—you can segment by purchase behavior, website activity, cart value, and more. While we have full segmentation, Klaviyo's depth for e-commerce use cases is superior.

5. You Need Predictive Analytics

Klaviyo predicts customer lifetime value, expected next purchase date, and churn risk based on your data. We don't have predictive analytics yet. For data-driven e-commerce, this is a major advantage.

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Honest Limitations of Sequenzy

• No e-commerce focus: We don't have Shopify/WooCommerce integrations, abandoned cart flows, or product blocks.
• No SMS: If you need text message marketing, we can't help you.
• No product recommendations: We're not built for product-based businesses.
• No landing pages: We don't have a landing page builder.
• Smaller template library: ~20 templates vs Klaviyo's 350+.
• A/B testing coming soon: Not available yet.
• No predictive analytics: We can't predict customer behavior like Klaviyo can.

Honest Limitations of Klaviyo

• Expensive at scale: $150/mo at 10k contacts, $720+/mo at 50k. Costs add up fast.
• Not built for SaaS: E-commerce focus means SaaS subscription management is weak.
• Steep learning curve: Power comes with complexity. Not beginner-friendly.
• Transactional emails count: Unlike Sequenzy, your transactional sends count toward your limit.
• No annual discounts: You pay the same whether monthly or annual.
• Support complaints: Customer support quality is a common criticism.
• No landing pages: Klaviyo doesn't have a landing page builder either.
• Auto-upgrade pricing: If you exceed your profile count, you're automatically upgraded (up to 25% increase).