Overview

Klaviyo and Mailchimp are both email marketing platforms, but they serve different audiences. Klaviyo is purpose-built for e-commerce with deep integrations into Shopify, WooCommerce, and other platforms. Mailchimp is a general-purpose email marketing tool that works for many business types.

For e-commerce specifically, Klaviyo is the more powerful choice, though it comes at a higher price point.

E-commerce Integration Depth

Klaviyo's Shopify integration is exceptional. It syncs all customer data, purchase history, browsing behavior, and more in real-time. This enables sophisticated automations like browse abandonment, back-in-stock alerts, and price drop notifications.

Mailchimp's e-commerce integrations are more basic. You can sync customer and order data, but the depth of behavioral tracking and the resulting automation possibilities are limited compared to Klaviyo.

Segmentation Power

Klaviyo's segmentation capabilities are built around e-commerce data. You can segment by purchase history, browsing behavior, predicted lifetime value, churn risk, and more. The platform updates segments in real-time as customer behavior changes.

Mailchimp offers basic segmentation by purchase behavior and engagement, but lacks the predictive analytics and depth that make Klaviyo powerful for targeted e-commerce marketing.

Revenue Attribution

Klaviyo provides detailed revenue attribution for every campaign and flow. You can see exactly how much revenue each email generated, making it easy to calculate ROI and optimize your email program.

Mailchimp offers basic revenue tracking but without the same level of detail. For data-driven e-commerce marketers, Klaviyo's analytics are significantly more useful.

Pricing Comparison

At 10,000 subscribers, Klaviyo costs approximately $240/month compared to Mailchimp's $100/month. That is a significant difference, but Klaviyo users typically report higher revenue per email due to better targeting and personalization.

The ROI calculation depends on your email revenue. If you are generating meaningful sales from email, Klaviyo's premium often pays for itself through improved performance.

When Each Platform Shines

Choose Klaviyo when: You run an e-commerce store (especially Shopify), you are serious about email marketing, and you want sophisticated automation and segmentation to maximize revenue.

Choose Mailchimp when: You have a limited budget, you are not primarily e-commerce, or you need a familiar platform with landing pages and a gentler learning curve.

For SaaS Companies

If you run a SaaS business rather than e-commerce, neither Klaviyo nor Mailchimp is ideal. Sequenzy is built specifically for SaaS with Stripe integration, subscription-aware automation, and features designed for software businesses.