Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
You left something behind
Your cart is waiting for you.
Still thinking it over? Here's what others say
See why customers love {{productName}}.
Here's {{discount}}% off to complete your order
We saved your cart - plus a little something extra.
Free shipping on your cart - just this once
We'll cover shipping to sweeten the deal.
Your cart expires tonight
Items in your cart won't be held much longer.
Heads up - your cart items are selling fast
{{productName}} is almost out of stock.
Quick question about your order
I noticed you didn't finish checking out.
Good news - something in your cart dropped in price
{{productName}} is now {{newPrice}}.
Don't forget about {{productName}}
Here's a look at what's waiting in your cart.
Need help completing your order?
We're here if you got stuck at checkout.
Your cart + a better deal inside
Save more when you bundle your cart items.
Your {{productName}} account is almost ready
You're one step away from getting started.
Last chance - we're clearing your cart tomorrow
After that, you'll need to start over.
We'd love your honest feedback
Quick question about your shopping experience.
{{firstName}}, we saved something special for you
As a valued customer, we're holding your cart.
Best Practices
Send the first email within 1 hour. Recovery rates drop sharply after 24 hours.
Show the actual items left in the cart - not just 'you left something behind.'
Don't lead with a discount. Try a reminder and social proof first, then offer incentives.
Stop the sequence the moment the customer completes the purchase.
Include a direct link back to their cart, not your homepage.
Common Mistakes
Waiting too long to send the first email - 1 hour beats 24 hours every time.
Offering a discount in the first email - this trains customers to abandon on purpose.
Sending more than 3 recovery emails - you'll annoy people and increase unsubscribes.
Not including the cart contents - people forget what they were buying.
Subject Line Examples
Timing & Performance
Personalization Tips
The 1-Hour Rule
Send your first cart recovery email within 60 minutes. The product is still fresh in the shopper's mind, and most abandonments are due to distraction - not a deliberate decision to stop buying. A simple "you left something behind" converts more carts than any discount.
Don't Lead With Discounts
If your first recovery email offers 10% off, you're training customers to abandon carts on purpose. Start with a reminder. Add social proof. Only offer a discount in the final email for customers who genuinely need a nudge.
Show the Cart, Not Generic Copy
Include the specific items the customer left behind. A personalized "You left the Blue Running Shoes (Size 10) in your cart" converts far better than "You have items in your cart."
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.