Why people leave Omnisend

Omnisend has carved out a solid position in e-commerce email. Good Shopify integration, abandoned cart flows, SMS marketing, and product recommendations - all the boxes for online stores. But there are reasons people look elsewhere. With 457 Trustpilot reviews, the sentiment is overwhelmingly positive—users consistently praise the support team by name and highlight how easy the migration process is from other platforms. The complaints that do surface tend to focus on pricing jumps when contact lists grow and occasional limitations in automation complexity compared to Klaviyo. At $132-150/month for 10k contacts, it sits in the mid-range for e-commerce email, but that cost adds up quickly as stores scale past 25k+ subscribers.

Klaviyo's deeper integration

For serious e-commerce stores, Klaviyo's Shopify integration is simply deeper. Better product feed handling, more sophisticated segmentation based on purchase behavior, and predictive analytics for customer lifetime value that Omnisend doesn't match. If you're doing over $500k in revenue and want to optimize with data, Klaviyo is the upgrade path.

Pricing at scale

Omnisend's $132-150/month at 10k contacts is competitive. But pricing climbs steeply with growth. Compare long-term costs, especially if you're a fast-growing store. Brevo's unlimited contacts model might make more sense if your list is large but send volume is moderate.

SMS can get expensive

Those "free SMS credits" are nice, but they're limited. High-volume SMS users often find that usage-based pricing adds up to significant monthly costs beyond what's included. If SMS is core to your strategy, compare total costs across platforms.

For SaaS companies: wrong page

Important note: If you're a SaaS company looking at Omnisend, you're on the wrong page. Omnisend is built entirely for e-commerce - Shopify stores, WooCommerce, physical/digital products with carts and checkouts.

SaaS companies need different tools. Sequenzy has AI email sequences and Stripe integration built for subscription businesses. Customer.io handles complex PLG journeys. Loops is purpose-built for software companies. None of these have abandoned cart flows because SaaS doesn't have shopping carts.

The alternatives for e-commerce

If you want the premium choice: Klaviyo

Klaviyo is what you upgrade to from Omnisend. Deeper Shopify integration, predictive analytics for customer lifetime value and churn risk, and more sophisticated segmentation. Similar price at 10k ($150/month) but significantly more powerful for stores that want to optimize with data.

The learning curve is steeper. Klaviyo has more settings and options, which means more to configure but more to work with.

If you want similar at lower cost: Drip

Drip is the closest alternative with visual workflow builder and e-commerce focus. Clean interface that marketing teams like. At ~$184/month for 10k it's actually slightly more expensive than Omnisend, but some prefer its approach to automation.

If budget matters most: Brevo

Brevo's $25/month for unlimited contacts model works for stores with large lists but moderate send volume. You won't get Omnisend's specialized e-commerce features, but you get functional email + SMS that works.

If you want all-in-one: Mailchimp

Mailchimp at $100/month for 10k is cheaper than Omnisend and includes website building, landing pages, and social posting. Less e-commerce specialized, but good for stores doing broader content marketing.

The pricing comparison

At 10,000 contacts:

• Omnisend Standard: $132/month (120k emails)
• Omnisend Pro: $150/month (unlimited emails + SMS)
• Klaviyo: $150/month (premium e-commerce)
• Drip: ~$184/month (visual automation)
• Mailchimp Standard: $100/month (all-in-one)
• Brevo: $25/month unlimited contacts (budget)
• Sender: $32/month (cheapest)

When Omnisend is still the right choice

Stay with Omnisend if:

• Your current pricing tier works for your volume
• You actively use SMS and web push notifications
• The interface and workflows work for your team
• You don't need Klaviyo-level analytics sophistication

Omnisend occupies a good middle ground - more e-commerce focused than Mailchimp, more accessible than Klaviyo. If that balance works for you, switching has costs that might not be worth it.

But if you're hitting pricing ceilings, want deeper analytics, or need simpler budget options, the alternatives are genuinely competitive. Verify your email setup with our DMARC checker and SPF checker before any migration.