Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Order confirmed! Here's what happens next
Your order #{{orderNumber}} is being prepared.
Your order is on its way!
Track your package with this link.
How's everything with your order?
We want to make sure you love it.
How do you like your {{productName}}?
Your feedback helps other shoppers (and us).
You might also love these
Based on your recent purchase.
You've unlocked a reward, {{firstName}}
A little thank-you for being a repeat customer.
Time to restock your {{productName}}?
If you're running low, we've got you covered.
Know someone who'd love {{companyName}}?
Share the love and you both get rewarded.
Get the most out of your {{productName}}
A few tips to keep it in great shape.
You get first dibs, {{firstName}}
Early access to our newest drop - just for you.
Show us your {{productName}} in action
Share a photo and you might get featured.
It's been a while, {{firstName}}
We miss you - here's a reason to come back.
Save on your next {{productName}} order
Subscribe and never run out again.
Best Practices
Common Mistakes
Subject Line Examples
Timing & Performance
Personalization Tips
How to Use These Templates
The post-purchase sequence is one of the highest-ROI automations you can set up for your store. Each email triggers at a specific point in the customer journey:
- Order confirmation goes out immediately after purchase
- Shipping confirmation fires when the order fulfills
- Product care guide sends 1-2 days after delivery
- Delivery check-in sends 3-5 days after estimated delivery
- Review request triggers 7-14 days after delivery
- UGC photo request sends 10-14 days after delivery
- Referral request triggers 14-21 days after delivery
- Cross-sell follows 21-30 days after the original purchase
- Subscription or bundle offer sends 30-45 days after purchase
- Replenishment reminder triggers when the product is likely running low
- Win-back offer sends 60-90 days after purchase if there's no second order
- Loyalty reward triggers after a customer's second or third purchase
The key to a good post-purchase sequence is respecting the customer's timeline. Don't ask for a review before they've used the product. Don't cross-sell before they've had time to enjoy their purchase. Let each email land at the right moment.
You also don't need to send every one of these to every customer. Pick the ones that make sense for your product type. A consumable product store should definitely use the replenishment reminder. A fashion brand might lean heavier on UGC and referral emails. A store with a subscription option should absolutely include the subscription upgrade. Mix and match based on what fits your business.
With Sequenzy's Shopify integration, these emails can trigger automatically based on real order and fulfillment events from your store.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
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Welcome Email Templates
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Review Request Email Templates
Get more product reviews with well-timed review request emails that make it easy for customers to share feedback.