Overview

Klaviyo and Omnisend are two of the most popular email marketing platforms for e-commerce. Klaviyo is positioned as the premium option with advanced analytics and deep data capabilities. Omnisend offers similar core features at a more accessible price point.

Both platforms can drive significant revenue for e-commerce stores. The question is whether you need Klaviyo's advanced features or if Omnisend's value proposition makes more sense. Check our platform comparison guide for more options.

Feature Comparison

For core e-commerce automation - abandoned cart, browse abandonment, welcome series, post-purchase flows - both platforms perform well. You can build effective email programs with either tool.

Where Klaviyo pulls ahead is in analytics. Predictive CLV, churn risk scores, and expected next order date help sophisticated marketers target the right customers at the right time. If you will use these features, they can drive meaningful ROI. Learn more in our marketing strategy guide.

Pricing Analysis

The pricing gap is substantial: Omnisend at $132/month vs Klaviyo at $240/month for 10k subscribers. That is nearly $1,300 per year in savings with Omnisend. Compare with Sequenzy pricing for SaaS-focused alternatives at $49/month for 10k subscribers.

However, consider what you get for the premium. Klaviyo's predictive analytics and more sophisticated segmentation can improve campaign performance. If your revenue per email increases enough, the higher cost pays for itself.

SMS and Push

Both platforms offer SMS marketing, but with different approaches. Klaviyo includes SMS in their plans with straightforward per-message pricing. Omnisend uses a credit system that can be harder to budget for.

Omnisend has one unique advantage: web push notifications built into the platform. If push is part of your marketing mix, Omnisend handles it natively while Klaviyo would require a separate tool.

When Each Platform Shines

Choose Klaviyo when: You are an established brand with budget for premium tools, you want predictive analytics to optimize targeting, or you need unified email + SMS with simple pricing. Explore our email marketing alternatives.

Choose Omnisend when: You are budget-conscious but still want solid e-commerce automation, you want email + SMS + push in one platform, or you do not need advanced predictive features.

For SaaS Companies

If you run a software business rather than e-commerce, neither platform is ideal. Both are designed around shopping behavior - carts, products, orders. SaaS companies should consider Sequenzy, which offers Stripe integration and subscription-focused automation.