Overview

Klaviyo and Drip are both e-commerce email marketing platforms, but they take different approaches. Klaviyo is the feature-rich powerhouse with predictive analytics and advanced segmentation. Drip is the simpler alternative that includes all features at every price tier.

Both can drive significant revenue for e-commerce stores. Your choice depends on whether you need Klaviyo's advanced capabilities or prefer Drip's straightforward approach.

Feature Depth

Klaviyo offers features that Drip simply does not have: predictive analytics showing churn risk and expected next order date, RFM analysis, and AI-powered product recommendations. For data-driven marketers, these capabilities can significantly improve targeting.

Drip focuses on core e-commerce automation done well. It has abandoned cart flows, browse abandonment, and behavioral segmentation - the fundamentals that drive most email revenue. It is not as advanced, but it is easier to use.

Pricing Comparison

At 10,000 subscribers, Klaviyo costs approximately $240/month compared to Drip's $184/month. But the pricing philosophies differ more than the numbers suggest.

Drip includes all features at every price tier - you pay only for contacts. Klaviyo recently changed to charge for all active profiles in your account, not just those you email. This can lead to unexpectedly high bills if you have many unengaged contacts.

SMS Marketing

If you need SMS marketing, Klaviyo is your only option between these two. Drip discontinued SMS for new customers. Klaviyo's native SMS integrates with email flows for true omnichannel automation.

Ease of Use

Drip is generally easier to learn and use. The interface is cleaner, the pricing is simpler, and there are fewer features to figure out. Klaviyo is more powerful but has a steeper learning curve.

Consider your team's capacity. If you have dedicated email marketers who will use advanced features, Klaviyo's power is valuable. If you want something that works well without deep expertise, Drip delivers.

When Each Platform Shines

Choose Klaviyo when: You need predictive analytics, SMS marketing, or you are a larger brand with complex segmentation requirements. The advanced features can drive significant ROI if you use them.

Choose Drip when: You want a simpler, more affordable option that still delivers strong e-commerce automation. If you will not use Klaviyo's advanced features, Drip offers better value.

For SaaS Companies

Neither Klaviyo nor Drip is designed for SaaS businesses. Both focus on e-commerce with cart abandonment, product recommendations, and order-based automation. If you run a software company, consider Sequenzy which offers Stripe integration and subscription-focused automation.