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Email examplesBrandsSubbly

Subbly email examples

SaaS·Subscription commerce software·subbly.co
Emails
33
Sequences
2
Typical send day
Day 9
Subject length
43 characters
Sending platform
Postmark

All Subbly emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 0
Day 1
+9 more

Sequence · 12 emails over 27 days

Subbly onboarding

Clone
Day 0
Day 18

Sequence · 2 emails over 18 days

Subbly re-engagement

Clone

Heads up - 30 mins left

SubblySale / discount
Remix

Please update your billing information - Payment failed

SubblyFailed payment

+3 near-identical emails

  • Please update your billing information - Payment failed
  • Please update your billing information - Payment failed
  • Please update your billing information - Payment failed
Remix

Free top up applied - expires in 7 days

SubblySale / discount
Remix

Second Notice: Please update your billing information.

SubblyFailed payment

+2 near-identical emails

  • Second Notice: Please update your billing information.
  • Second Notice: Please update your billing information.
Remix

See the new Subbly 2.0 live on November 5

SubblyEvent invite
Remix

New login alert

SubblySecurity alert
Remix

Is this you? Going beyond mediocre ecommerce

SubblyEvent invite
Remix

Your store will be put offline soon

SubblyFailed payment

+1 near-identical email

  • Your store will be put offline soon
Remix

How the best ecom operators are pulling ahead

SubblyEvent invite
Remix

Last call to RSVP for tomorrow

SubblyEvent invite
Remix

Your shop is now offline

SubblyCancellation
Remix

Common questions about Subbly 2.0, answered

SubblySale / discount
Remix

The Subbly 2.0 launch offer closes tonight

SubblySale / discount
Remix

Subbly email marketing facts

How often, when and how Subbly emails its subscribers, measured from every email we received.

Emails captured
33 emails
Received
Oct 15, 2026 to Nov 11, 2026
Automated sequences
2
First week after signup
8 emails
First 30 days
17 emails
Sending frequency
about 8.2 emails a week
Busiest send day
Sunday (36%)
Typical send time
Around 9 AM UTC
Subject line length
43 characters (median)
Emoji in subject lines
0%
Preview text set
15%
Personalized emails
61%
Sending platform
Postmark

The first 30 days after signup

Every email Subbly sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • New login alertSecurity alertSecurity alert
    • Is this you? Going beyond mediocre ecommerceEvent inviteEvent invite
  2. Day 2

    2 days later

    • Please update your billing information - Payment failedFailed paymentFailed payment
    • Second Notice: Please update your billing information.Failed paymentFailed payment
    • Your store will be put offline soonFailed paymentFailed payment
  3. Day 3

    • We'll build your site for you. No catch.OnboardingOnboarding
    • How the best ecom operators are pulling aheadEvent inviteEvent invite
  4. Day 5

    2 days later

    • Last call to RSVP for tomorrowEvent inviteEvent invite
  5. Day 9

    4 days later

    • Please update your billing information - Payment failedFailed paymentFailed payment
    • Second Notice: Please update your billing information.Failed paymentFailed payment
    • Your store will be put offline soonFailed paymentFailed payment
    • Your shop is now offlineCancellationCancellation
    • Your Subbly account is free (let’s launch this!)OnboardingOnboarding
    • Common questions about Subbly 2.0, answeredSale / discountSale / discount
  6. Day 10

    • Your idea isn't going to build itself. (But we will.)Win-backWin-back
    • The Subbly 2.0 launch offer closes tonightSale / discountSale / discount
  7. Day 12

    2 days later

    • Free 12 months with SubblyActivation nudgeActivation nudge

Subbly's email subject lines

Every subject line and preview text, in the order they arrived.

  1. It was me who sent you that msgWelcome·Oct 15, 2026
  2. Heads up - 30 mins leftSale / discount·Oct 15, 2026
  3. Add your card, grab $50 in free creditsActivation nudge·Oct 15, 2026
  4. These stores were built with zero codeOnboarding·Oct 16, 2026
  5. Worried about adding your card? Read thisActivation nudge·Oct 16, 2026
  6. Your trial ends tomorrow (don't lose your work)Trial ending·Oct 17, 2026
  7. Last call: $1/week and $50 in credits end todayTrial ending·Oct 17, 2026
  8. Please update your billing information - Payment failedFailed payment·Oct 18, 2026
  9. Your store is paused. One coffee a month gets it back.Trial expired·Oct 19, 2026
  10. Your competitor is building their site right now. Are you?Win-back·Oct 22, 2026
  11. Free top up applied - expires in 7 daysSale / discount·Oct 23, 2026
  12. Please update your billing information - Payment failedFailed payment·Oct 25, 2026
  13. Second Notice: Please update your billing information.Failed payment·Oct 25, 2026
  14. See the new Subbly 2.0 live on November 5It's not the Subbly you tried.Event invite·Oct 28, 2026
  15. Your free top up is expiring soonActivation nudge·Oct 29, 2026
  16. She built it in days. You could too. Free demo inside.Activation nudge·Oct 29, 2026
  17. New login alertSecurity alert·Oct 29, 2026
  18. Is this you? Going beyond mediocre ecommerceWhat the next brands to pull ahead will do differently.Event invite·Oct 30, 2026
  19. Please update your billing information - Payment failedFailed payment·Nov 1, 2026
  20. Second Notice: Please update your billing information.Failed payment·Nov 1, 2026
  21. Your store will be put offline soonFailed payment·Nov 1, 2026
  22. We'll build your site for you. No catch.Onboarding·Nov 2, 2026
  23. How the best ecom operators are pulling aheadOn Thursday, I'll show you how to get the same edge.Event invite·Nov 2, 2026
  24. Last call to RSVP for tomorrowSubbly 2.0, revealed tomorrow. Here's what you'll see.Event invite·Nov 4, 2026
  25. Please update your billing information - Payment failedFailed payment·Nov 8, 2026
  26. Second Notice: Please update your billing information.Failed payment·Nov 8, 2026
  27. Your store will be put offline soonFailed payment·Nov 8, 2026
  28. Your shop is now offlineCancellation·Nov 8, 2026
  29. Your Subbly account is free (let’s launch this!)Onboarding·Nov 8, 2026
  30. Common questions about Subbly 2.0, answeredSale / discount·Nov 8, 2026
  31. Your idea isn't going to build itself. (But we will.)Win-back·Nov 9, 2026
  32. The Subbly 2.0 launch offer closes tonightHere's what's included, if you're still deciding.Sale / discount·Nov 9, 2026
  33. Free 12 months with SubblyActivation nudge·Nov 11, 2026

Subbly's email strategy at a glance

We captured 33 emails from Subbly after signing up, mostly failed payment, activation nudge and sale / discount emails. They form 2 automated sequences you can follow day by day.

12% of its emails arrived on the day we signed up, it sends with mostly Postmark, and also Intercom, its designs lean blue and green and 70% of its emails use single cta.

Its subject lines run about 43 characters, and 3% are questions.

Brand colors in its emails

  • #ffffff
  • #1251ba
  • #2199e8
  • #16a480
  • #1f2328
  • #666666

Send emails like Subbly's, for your brand

Clone Subbly's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Subbly's emails have in common

Styles

Single CTA70%Personalized61%Plain text55%Social proof24%Founder voice18%

Colors

Blue61%Green48%Black & white33%Red18%Teal6%

Sending platforms

Postmark52%Intercom48%

Compare these emails across brands

  • Activation nudge email examples1405
  • Sale / discount email examples5505
  • Onboarding email examples4057
  • Trial ending email examples483
  • Welcome email examples2802

Other SaaS brands

  • Hyperping1237 emails
  • Oh Dear49 emails
  • Dupple47 emails
  • Grep AI47 emails
  • OpenProse45 emails
  • TrackJS40 emails
  • Atlassian39 emails
  • Fulcrum36 emails

Frequently asked questions

What email platform does Subbly use?

Subbly's emails in this gallery were sent with mostly Postmark, and also Intercom, detected from their delivery headers.

How many emails does Subbly send after signup?

We captured 33 emails from Subbly across 2 sequences, 12% of them on the day we signed up.

Does Subbly send a welcome email?

Yes. Subbly sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Subbly send emails?

Subbly sent about 8.2 emails a week over the time we were subscribed, with 8 emails in the first week after signup.

When does Subbly send its emails?

36% of Subbly's emails arrived on a Sunday, its busiest day, and the typical email arrived around 9 AM UTC.

What kind of emails does Subbly send?

Of the emails we captured: 45% lifecycle, 30% transactional and 24% promotional.