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Resources

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Email examplesSequencesSubbly

Subbly onboarding

12 emails over 27 days, counted from the first email.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeIt was me who sent you that msg
  2. Day 0Same day
    Email 2 · Activation nudgeAdd your card, grab $50 in free credits
  3. Day 11 day later
    Email 3 · OnboardingThese stores were built with zero code
  4. Day 1Same day
    Email 4 · Activation nudgeWorried about adding your card? Read this
  5. Day 21 day later
    Email 5 · Trial endingYour trial ends tomorrow (don't lose your work)
  6. Day 2Same day
    Email 6 · Trial endingLast call: $1/week and $50 in credits end today
  7. Day 42 days later
    Email 7 · Trial expiredYour store is paused. One coffee a month gets it back.
  8. Day 139 days later
    Email 8 · Activation nudgeYour free top up is expiring soon
  9. Day 141 day later
    Email 9 · Activation nudgeShe built it in days. You could too. Free demo inside.
  10. Day 184 days later
    Email 10 · OnboardingWe'll build your site for you. No catch.
  11. Day 246 days later
    Email 11 · OnboardingYour Subbly account is free (let’s launch this!)
  12. Day 273 days later
    Email 12 · Activation nudgeFree 12 months with Subbly

What each email does

  1. Day 0First emailWelcomeIt was me who sent you that msgSubbly welcomes the new subscriber and offers a practical resource to help get their store live faster. It asks them to reply YES to receive it.
  2. Day 0Same dayActivation nudgeAdd your card, grab $50 in free creditsSubbly encourages a new trial user to add a payment card to unlock four weeks at $1 per week and receive $50 in builder credits. It explains the offer plainly and invites the recipient to reply with what they are building.
  3. Day 11 day laterOnboardingThese stores were built with zero codeSubbly showcases stores built with its AI builder and shares a customer story to encourage new users to build their own site. It invites them to a live demo and prompts them to add a card to keep their trial work and receive credits.
  4. Day 1Same dayActivation nudgeWorried about adding your card? Read thisAndrija explains why adding a card unlocks trial pricing and builder credits, then reassures readers about charges and contracts. The email also invites them to join Subbly’s support community.
  5. Day 21 day laterTrial endingYour trial ends tomorrow (don't lose your work)Andrija reminds the recipient that their free trial ends tomorrow and warns that their store could go offline. He shares a customer example and offers builder credits and discounted access to encourage them to keep the store live.
  6. Day 2Same dayTrial endingLast call: $1/week and $50 in credits end todaySubbly warns that the recipient’s free trial ends today and their store will pause unless they continue. It offers a low introductory price and builder credits, with a direct prompt to add a payment card.
  7. Day 42 days laterTrial expiredYour store is paused. One coffee a month gets it back.Subbly tells the recipient their store and work are still saved after the trial ends. It offers discounted reactivation, builder credits, and a free store build session.
  8. Day 139 days laterActivation nudgeYour free top up is expiring soonReminds Subbly shop owners that their $25 AI Builder top-up expires in 24 hours. It encourages them to start building or book a call with a designer for help.
  9. Day 141 day laterActivation nudgeShe built it in days. You could too. Free demo inside.Subbly encourages the recipient to resume building their paused store. It pairs a customer example with an offer to build the store together in a live demo for $1 per week.
  10. Day 184 days laterOnboardingWe'll build your site for you. No catch.Andrija explains that Subbly can help build a subscription store during a free live demo. The email invites the recipient to reactivate for $1 per week.
  11. Day 246 days laterOnboardingYour Subbly account is free (let’s launch this!)Subbly encourages a new subscriber to launch a store by offering free access and help building it on a live call. It asks them to reply to claim the account.
  12. Day 273 days laterActivation nudgeFree 12 months with SubblySubbly offers a new subscriber 12 months free and help building their store together on a live call. The email asks them to reply to get started.

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