OpenProse leads with a skincare sale, then moves into a seven-email onboarding sequence. Its copy shifts from welcome and education to deadline-driven activation, with later emails covering skincare, haircare, and a custom serum.
Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 1 after signupPart of a sequence
Day 6 after signupPart of a sequence
Updated Oct 3, 2026
The first email in this run is a sale or discount email for a post-shower skincare ritual. Its preview text, "Claim $65 worth of custom skincare.", puts the value proposition ahead of the body, while the content explains a cleanser, serum, and moisturizer starter set available for the price of shipping. It also encourages subscribers to personalize their formulas.
On day 0, one welcome email introduces OpenProse’s declarative programming language for AI agents and offers options to book a call or try the open-source library. The other welcome email shifts to personalized haircare, 60% off, and a free Welcome Kit. Together, the two emails present both product education and a promotional welcome.
The day 0 haircare offer is followed on day 1 by an activation nudge with the subject line "FINAL HOURS: 60% off + your free Welcome Kit ⏱️" and preview text "Claim your gifts before they’re gone. Ends tonight." The email asks the subscriber to place a first haircare subscription order before the offer expires. It has a countdown and a single call to action.
The other day 1 email introduces a three-step skincare routine through a discounted starter set. Later emails continue with a custom serum on day 4, personalized haircare on day 5, and clinically tested skincare on day 6. The content includes starter sets, complimentary products, discounted first subscriptions, recurring savings, and free shipping across these emails.
OpenProse uses subjects such as "Experience your post-shower skincare ritual 🚿", "Try your 3-step routine on us ✨", and "Today’s the day to celebrate your strands". The measured median subject length is 37 characters, and 38% of subjects use an emoji. Across the sequence, subjects reference a routine, a product announcement, or a time-sensitive offer.
Examples of preview text include "Discover the power of personalized skincare.", "Zero risk to try with your complimentary Starter Set.", and "And worth $65." These previews state a product benefit, risk reversal, or value. The founder-voice welcome uses the idea-led subject "Expectations over Instructions"; its content then introduces the declarative programming language and options for getting started.
The OpenProse onboarding sequence contains seven emails. It moves from a founder-voice introduction to welcome gifts, an activation nudge, skincare education, a custom serum, personalized haircare, and clinically tested skincare. Several emails emphasize customization or a low-friction starter offer.
For your own sequence, borrow the category rotation only if your products support it. More broadly, give each send one job: introduce the product, put a concrete offer in preview text, add urgency when a deadline exists, and use a single call to action for messages such as the skincare sale and final-hours nudge.
How often, when and how OpenProse emails its subscribers, measured from every email we received.
Every email OpenProse sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 4
3 days later
Day 5
Day 6
Day 7
Every subject line and preview text, in the order they arrived.
