Subbly
Day 2 after signup
Your store will be put offline soon
Why it works
- Lead with the consequence and a clear timeframe so the recipient understands why the message matters.
- Put the billing action before troubleshooting advice, then offer a direct way to ask for help.
- A named sender and considerate first-person language make a billing reminder feel more human.
How it is built
- Personal greeting
- Deactivation warning
- Billing update instructions
- Troubleshooting advice
Email copy
Dear , I just wanted you to be aware that your company has a subscription to Subbly (https://www.subbly.co) that will be cancelled in the next 7 days leading to the deactivation of your store, unless you update the billing information for that subscription. The current card on file is a card ending in . We've sent several emails to you previously, but the billing information hasn't been updated, so I'm reaching out just in case you haven't gotten the other emails. I'd hate for your subscription to expire suddenly. If you'd like to update your billing information, you can do so here: https://billing.subbly.co If you're sure that we have the correct card information for you, but your charge keeps getting declined, please try contacting your bank to get them to allow the charges from Subbly. Please email me if you have any questions. Kind regards, Andrija Subbly