In the order they arrived, from the first email after signup.
How often, when and how Smalls emails its subscribers, measured from every email we received.
Every subject line and preview text, in the order they arrived.
We captured 18 emails from Smalls after signing up, mostly sale / discount, seasonal campaign and browse abandonment emails.
It sends with Iterable, its designs lean yellow and green and 72% of its emails use single cta.
Its subject lines run about 37 characters, and 6% are questions.
