Smalls
Oct 21, 2026
Your cat’s health starts here 👉
Hint: it's not the vet's office.
Why it works
- Tie the offer to a timely wellness theme to give the promotion a clear reason to arrive now.
- Build the product case with a specific piece of third-party evidence before presenting the offer.
- Keep the action focused on one prominent button so the reader has a clear next step.
How it is built
- Wellness theme introduction
- Cat health headline
- Study and certification proof
- Product benefit statement
- Discount call to action
Email copy
This month is all about keeping our quadrupedal friends healthy. But wellness isn't a once-a-year thing. It’s shaped daily, right around dinner time. Cat health starts with Smalls The Clean Label Project recently tested 100 cat foods and found heavy metals in almost every one. Our gently cooked recipes are Clean Label Project Certified, and Smooth Bird made the Clean Sixteen, the cleanest products in the study. See the difference This Pet Wellness Month, start where it counts. Our clean, human-grade recipes support cats for the long haul. 50% Off + Free Treats Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls