Smalls
Sep 26, 2026
Better food for cats, made easy.
Fresh food, clear steps, no stress.
Why it works
- Lead with the offer, then quickly explain the core benefit so readers understand what the promotion is for.
- Break the buying journey into numbered steps to make a multi-part service feel manageable.
- Repeat the same clear call to action after the overview and process instead of introducing competing actions.
How it is built
- Discount-led headline
- Fresh food introduction
- Five-step process
- Repeated offer button
- Unsubscribe and address
Email copy
Get 50% Off Healthy doesn't have to be hard. Feeding your cat what they deserve shouldn’t be complicated. Smalls makes it simple. From a personalized quiz to a flexible plan, everything is designed to seamlessly deliver fresh, healthy food to your cat’s bowl. That way, you can focus on what matters: helping them feel their best GET 50% OFF Five steps to a healthier cat. Take the personalized quiz Tell us your cat’s age, favorite proteins, health goals, and we’ll put together a custom Sampler. Do a taste test You’ll receive a Sampler with proteins and textures tailored to your cat’s preferences, so your cat can discover what they love. Keep what’s working Swap recipes anytime through your account portal or with help from our Cat Concierge team. Stay in control Pause, skip, reschedule, or cancel anytime. Our plans are fully flexible, with a 30-day money-back guarantee. Earn their approval Be proud knowing you’re doing right by your cat. And maybe… just maybe… you’ll get a slow blink of approval. GET 50% OFF Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls