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Email examplesBrandsSmallsBrowse abandonment

Smalls browse abandonment email

A customer support lead follows up with someone considering Smalls fresh cat food. She addresses common concerns, shares customer-reported benefits, and offers a discounted sampler with a money-back guarantee.

Smalls

Sep 29, 2026

Still on the fence about our fresh food?

Why it works

  • Open by acknowledging the reader’s likely hesitation, then address practical concerns such as price and introducing a new food.
  • Pair a specific offer with reassurance, such as a money-back guarantee, and make the next step clear with one primary call to action.

How it is built

  1. Personal greeting
  2. Acknowledges consideration
  3. Explains food benefits
  4. Addresses price concerns
  5. Shares customer results
  6. Sampler offer and CTA
  7. Personal sign-off
Email copy

Hey there, How are you and your cat(s) doing? My name is Sarah, and I’m the Director of Customer Support at Smalls. I noticed you were considering a fresh food diet for your feline friend and I wanted to see if there was anything I could do to help you make your decision. As a team of cat parents, we know that introducing our feline best friends to something new can be challenging, especially when it comes to food. But trust me, the health benefits are so worth it. You see, Smalls was started with a simple mission: to help make nine lives ten. We do this through our preservative-free, protein-packed fresh food and we pride ourselves on cooking high-quality recipes that put cats first. While our price tag might look a little higher than the other guys’, our fresh food is higher in quality and the amount of calories your cat gets in every bite. 88% of our customers have also reported seeing improvements to their cat’s health after switching to Smalls! Our fresh food also comes in various plan sizes, ensuring our food is accessible to all lifestyles. So whether you’re looking to serve our fresh food as a main meal or a supplement, we have you covered. Did we pique your interest? Great! I’d like to offer you a personal 50% discount on a curated Sampler box so you and your cat(s) can experience all the amazing benefits of our fresh food. If they don’t like it, we guarantee your money back. You have nothing to lose! Just click here to get started and apply CSGIFT50 at checkout. Sincerely, Sarah Director of Customer Support Sent from Smalls, 285 Avenue C Apt 6H, New York, NY 10009 Change Email Preferences

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Lifecycle
Email
Browse abandonment
Sent
Sep 29, 2026
Sent at
Tue, 5:05 AM UTC
From
Sarah @ Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Discount codeSocial proofPersonalizedSingle CTA
All browse abandonment email examples

Breakdown

Calls to action
0 buttons, 2 links
Length
294 words · 1 min read
Images
None
Layout
Single column · Plain text
Voice
Personal note
Language
English
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Black & white emailsLight emails

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