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Email examplesBrandsSmallsSale / discount

Smalls 50% off fresh cat food offer

Smalls promotes its fresh cat food with a 50% discount on a first box. The email explains the food’s benefits, shares a customer testimonial, and points readers to customer reviews.

Smalls

Sep 25, 2026

Give your cat(s) a fresh start with fresh food.

Get vet-formulated fresh food delivered to your door.

Why it works

  • Lead with the discount, then explain the product benefits so readers understand what the offer applies to.
  • Pair specific feature claims with a customer testimonial and review link to add different forms of social proof.
  • Repeat the primary call to action after the main benefit sections to make the next step easy to find.

How it is built

  1. Offer headline
  2. Fresh food benefits
  3. Product feature claims
  4. Repeated discount CTA
  5. Customer testimonial
  6. Trustpilot CTA
  7. Support and footer
Email copy

Claim My 50% Off Feed fresh. Feel fresh. Hey there, Did you know cats get more protein and nutrients per bite with fresh food than canned and dry food? Our natural, preservative-free fresh food recipes are packed with over 80% protein and provide all the nutrients your cat needs to feel recharged and refreshed after a long day of catting. Click below to get a discounted first box and experience the difference yourself! Claim My 50% Off Crafted with whole cuts of USDA-certified proteins, helping support healthy muscles and joints.* Easy to digest and made with your cat(s)'s biology in mind. No preservatives or artificial ingredients ever! Helps your cat stay hydrated and supports hairball prevention thanks to the high moisture content in our recipes.* *According to a survey of Smalls customers Claim My 50% Off Here’s why thousands of cat parents choose Smalls. Erin Not only does she finally eat all of her meals now, but she is absolutely thriving. She’ll be 3 years old in April and still has the same energy she did as a 3 month old. VIEW MORE ON TRUSTPILOT Have further questions? Our Cat Concierge team is here to help. Text: 503-487-4303 Email: meow@smalls.com FAQ Change email preferences Account 285 Avenue C Apt 6H, New York, NY 10009 Copyright © 2024, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Sep 25, 2026
Sent at
Fri, 5:05 AM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Social proof
All sale / discount email examples

Breakdown

Main button
“Claim My 50% Off”
Calls to action
4 buttons, 17 links
Length
221 words · 1 min read
Images
8, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica, Monument, swiss
Dark mode
No custom styles

Colors

  • #ffec66
  • #e1d9c9
  • #000000
  • #c5d6a5
  • #c8d4e7
Yellow emailsLight emails

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