Smalls
Sep 30, 2026
A healthier, sassier, zoomier cat.
The story of Annabelle.
Why it works
- Lead with a specific customer story to make the product benefit feel concrete before introducing the offer.
- Keep the call to action focused on one clear next step and connect it directly to the discount.
How it is built
- Customer story opening
- Product introduction
- Cat improvement details
- Discount offer
- Primary call to action
- Footer and unsubscribe
Email copy
About a year and a half ago, Sara M. noticed that her tortie Annabelle was losing weight and overgrooming her legs and belly. Then entered Smalls. Annabelle took to the food right away. From day one, she was licking the bowl clean and soon gained back the weight she had lost. Her coat became healthier, and she even started running up the stairs again. That’s the power of real, human-grade food. Annabelle after Smalls Bring out your cat’s best with Smalls and get 50% off your first box. TRY FOR 50% OFF Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls