Smalls
Oct 13, 2026
It's Pet Wellness Month (no vet visit required)
Why it works
- Lead with useful advice that directly connects the seasonal theme to the product category.
- Present educational points in a numbered list so readers can scan the guidance easily.
- Place the offer after the advice, then use specific certification details to reinforce the product claims.
How it is built
- Wellness month introduction
- Cat food selection tips
- First-box offer
- Certification proof points
- Warm brand sign-off
Email copy
Hi there, October is Pet Wellness Month. And the best way to support your pet’s wellness? Feeding them clean, human-grade food that boosts their health from head to toe bean. Here’s what to look out for when picking the perfect food for your cat: 1) High in protein Cats are obligate carnivores and need real meat to thrive. Our recipes only use human-grade cuts of protein—and lots of it. 2) Rich in moisture Your cat’s ancestors got their hydration from food, not a water bowl. Smalls is high-moisture to support kidney health and reduce the risk of urinary tract issues. 3) Free from fillers When cats eat food packed with grains, preservatives, and artificial ingredients, it can lead to indigestion. We use zero fillers of any kind. We'll be talking about cat wellness all month, same place, same time. In the meantime, 👉 upgrade your cat’s care and save 50% on your first box of Smalls. smalls.com/start And just in case you missed the news, our gently cooked recipes are Clean Label Project Certified, and our Smooth Bird recipe made the Clean Sixteen, the cleanest products they tested. Here’s to a healthier, happier cat 💛 Team Smalls smalls.com Sent from Smalls, 169 Madison Ave STE 98685, New York, NY 10016 Unsubscribe