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Email examplesBrandsSmallsSale / discount

Smalls cat food discount email

Smalls explains how its food supports feline health, highlighting its ingredients and nutritional benefits. It closes with an offer for 50% off a first box.

Smalls

Oct 14, 2026

The food that helps cats thrive 🐱♥️

It starts in the bowl. Get 50% off their first box.

Why it works

  • Lead with an educational topic that makes the product's purpose clear before introducing the offer.
  • Break product benefits into specific ingredient and nutrition points so readers can scan the explanation.
  • Keep the email focused on one prominent call to action that connects directly to the offer.

How it is built

  1. Cat health introduction
  2. Nutrition explanation
  3. Ingredient benefit list
  4. First-box offer CTA
  5. Unsubscribe and address footer
Email copy

There are a few non-negotiables when it comes to happy and healthy cats: bird watching, cardboard boxes, warm laundry piles…but most importantly, the proper nutrition that helps them thrive. Cats are obligate carnivores that need moisture-rich, high-protein diets that mimic the prey they feast on in the wild. That’s why Smalls was formulated with a deep understanding of feline biology from a PhD animal nutritionist. Here’s what goes into every bite: Real, minimally-processed ingredients: Easier to digest, fewer allergic reactions, and less vomiting. High moisture content to support kidney health and reduce the risk of urinary tract issues, common especially in geriatric cats. High protein, low carb, because cats rely on energy from protein, not carbs. Health isn’t just important in kittenhood and in their golden years, but all the years in-between. Start with what’s in their bowl. Get 50% Off Your First Box Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Oct 14, 2026
Sent at
Wed, 1:15 AM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Single CTA
All sale / discount email examples

Breakdown

Main button
“Get 50% Off Your First Box”
Calls to action
1 button, 17 links
Length
158 words · Under a minute
Images
12
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Monument, swiss
Dark mode
No custom styles

Colors

  • #ffec66
  • #ffffff
  • #000000
Yellow emailsLight emails

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