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Email examplesBrandsSmallsSale / discount

Smalls 50% off cat food offer

Smalls highlights the benefits of its fresh cat food and contrasts them with common alternatives. It closes with an introductory 50% off offer and a single call to action.

Smalls

Oct 7, 2026

Dinner is served (fresh, obviously) 🍽️

Fresh meals, free treats for life, and 50% off to start.

Why it works

  • Lead with concrete product benefits before introducing the discount, so readers first understand what makes the offer worth considering.
  • Use a brief comparison to frame the product’s advantages, then finish with one clear call to action.

How it is built

  1. Product benefit headline
  2. Three benefit points
  3. Alternative food comparison
  4. Discount call to action
Email copy

Packed with protein Made with the stuff that every carnivore craves: real meat. High-moisture Cuz your cat’s ancestors got their hydration from food, not a water bowl. Zero fluff, zero fillers After all, no cat wants to eat oats, soy, or artificial preservatives. Meanwhile, other cat food… A “meh” amount of protein Heavily processed Packed with cheap fillers Try Smalls for 50% off Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Oct 7, 2026
Sent at
Wed, 9:15 PM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Single CTA
All sale / discount email examples

Breakdown

Main button
“Try Smalls for 50% off”
Calls to action
1 button, 9 links
Length
76 words · Under a minute
Images
4
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Monument, Helvetica, swiss
Dark mode
No custom styles

Colors

  • #ffec66
  • #f0ece5
  • #000000
Yellow emailsLight emails

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