Smalls
Oct 3, 2026
Why I recommend Smalls to my clients.
I’ve spent years helping cat parents figure out what’s best for their cats.
Why it works
- An expert introduction establishes the sender’s relevant perspective before making a product recommendation.
- The email moves from a familiar concern to specific product differences, so the pitch has a clear rationale.
- A single, direct call to action keeps the next step easy to find.
How it is built
- Expert introduction
- Problem with common food
- Smalls product benefits
- Personal recommendation
- Single call to action
Email copy
Hey there, I’m Dr. Sarah, a veterinarian and a member of the Smalls Veterinary Council. I’ve spent years helping cat parents figure out what’s best for their cats. And here’s what I wish more people knew: most cat food isn’t actually made for cats. Too many brands pack their food with carbs, fillers, and plant proteins that cats aren’t built to digest. That’s why so many of the issues I see in my practice (weight gain, dehydration, digestive problems) can often be traced back to what’s in their bowl. Smalls is different. It’s the food I feed my own cats, and it’s what I tell my clients to feed theirs. Every recipe is high in animal protein, made with human-grade ingredients, and formulated to meet a cat’s biological needs. Because when cats eat better, they feel better, and that often means fewer health issues and fewer surprise vet bills. If you’re ready to try something better, Smalls is a great place to start. Dr. Sarah, DVM, MBA Member of the Smalls Veterinary Council Try Smalls Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls