In the order they arrived, from the first email after signup.
How often, when and how Hill's Pet emails its subscribers, measured from every email we received.
Every email Hill's Pet sent in its first month, grouped by the day it arrived.
Day 12
First email
Day 15
3 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Hill's Pet after signing up: onboarding and re-engagement emails.
Its typical email arrived 14 days after signup, its designs lean blue on dark backgrounds and 50% of its emails use discount code.
Its subject lines run about 28 characters.
