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Email examplesBrandsSmallsSale / discount

Smalls cat food discount email

Smalls promotes its fresh cat food by explaining its nutritional approach and offering 50% off. Repeated calls to action invite readers to claim the discount.

Smalls

Oct 21, 2026

Finally, food that puts your cat’s health first.

Here’s a 50% discount on 100% fresh food.

Why it works

  • Lead with a clear discount and repeat the same call to action so the offer stays easy to find.
  • Explain the product’s point of view before detailing specific ingredients and nutrition choices.
  • Close with a direct route to customer support for readers who still have questions.

How it is built

  1. Discount call to action
  2. Brand mission
  3. Nutrition explanation
  4. Ingredient benefits
  5. Repeated discount prompt
  6. Customer support details
Email copy

Claim My 50% Off Cats have been treated as second-class citizens for far too long. Their food has never been developed with their biology in mind. But Smalls is here to change that for good. We believe cats deserve so much better. That’s why our fresh food recipes mimic how our feline friends eat in the wild—high protein, low carbohydrates, and free from preservatives and artificial flavors. Claim My 50% Off Cats are foodies, too. Artificial flavors and colors aren’t found in the wild, so why should they be found in your cat’s food? Our fresh food is always made with natural ingredients. Cats are obligate carnivores and need meat to survive. Our protein-packed recipes only use human-grade whole cuts of protein. Our recipes are minimally processed. We never use preservatives or additives like carrageenan. Claim My 50% Off Have further questions? Our Cat Concierge team is here to help. Text: 503-487-4303 Email: meow@smalls.com FAQ Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Oct 21, 2026
Sent at
Wed, 5:05 AM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Single CTA
All sale / discount email examples

Breakdown

Main button
“Claim My 50% Off”
Calls to action
3 buttons, 18 links
Length
171 words · 1 min read
Images
6, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Arial, Monument
Dark mode
No custom styles

Colors

  • #ffec66
  • #e1d9c9
  • #000000
  • #f0ece5
  • #c8d4e7
Yellow emailsLight emails

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