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Email examplesBrandsSmallsSale / discount

Smalls 50% off promotion

Smalls promotes its fresh cat food with a 50% off offer, highlighting its nutrition and value compared with premium canned food. Repeated calls to action lead to the offer, followed by customer support details.

Smalls

Oct 12, 2026

A happy and healthy cat is priceless.

Here’s 50% off to make nine lives ten.

Why it works

  • Lead with the discount, then support the offer with specific product benefits and a price comparison.
  • Repeat the same clear call to action after each persuasive section so readers can act as they learn more.
  • Use a light, category-relevant tone to make the sales message feel approachable.

How it is built

  1. Offer button
  2. Nutrition benefits
  3. Value comparison
  4. Repeated offer button
  5. Customer support details
Email copy

Claim My 50% Off Get more purrs for your buck. A healthy cat is a happy cat, and there’s no better way to invest in your cat’s health and happiness than with Smalls fresh food. Our vet-approved recipes are packed with over 80% protein and developed with their biological needs in mind—meaning no preservatives or artificial flavors ever. Claim My 50% Off Help your cat feel like a million bucks without breaking the bank. Compared to similar 5.5oz premium canned brands, our fresh food is often more affordable and crafted with higher-quality proteins and ingredients. *prices starting at $3.50 Claim My 50% Off Have further questions? Our Cat Concierge team is here to help. Text: 503-487-4303 Email: meow@smalls.com FAQ Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Oct 12, 2026
Sent at
Mon, 5:05 AM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Single CTA
All sale / discount email examples

Breakdown

Main button
“Claim My 50% Off”
Calls to action
3 buttons, 16 links
Length
137 words · Under a minute
Images
7, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Monument
Dark mode
No custom styles

Colors

  • #ffec66
  • #c5d4e9
  • #000000
  • #e0d9cb
  • #efece6
Yellow emailsLight emails

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