Smalls
Oct 7, 2026
What independent tester found in Smalls
Why it works
- Open with a timely concern, then explain the issue in short question-and-answer sections.
- Connect the product claim to the concern before presenting the offer, so the promotion feels relevant to the message.
- Keep the closing action focused on one clear offer and a single call to action.
How it is built
- Brief news setup
- Testing results
- Why it matters
- Brand certification
- Discount call to action
Email copy
Hi there, You may have seen the cat food testing news this month. Here's the short version. What happened? Clean Label Project, an independent testing group, checked 100 cat foods for heavy metals, pesticides and plastics. What did they find? Heavy metals showed up in almost every product. So the real question is how much, and some foods have a lot less than others. Why does it matter for cats? Most cats eat the same food every day for life, so it adds up. How did Smalls do? Our gently cooked recipes are Clean Label Project Certified, and our Smooth Bird recipe made the Clean Sixteen, the cleanest products they tested. 👉 If you've been thinking about it, try Smalls for 50% off + get free treats for life. smalls.com/start Here’s to a healthier, happier cat 💛 Team Smalls smalls.com Sent from Smalls, 169 Madison Ave STE 98685, New York, NY 10016 Unsubscribe