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Email examplesBrandsSmallsSale / discount

Smalls hydration offer email

Explains how moisture in cat food supports hydration and health, then offers 50% off Smalls. A single button leads to the offer.

Smalls

Oct 15, 2026

The tastiest way to hydrate

Another reason why fresh is best.

Why it works

  • Lead with a practical pet-health concern to give the promotion a useful context.
  • Follow the product benefit list with one clear offer and a single call to action.

How it is built

  1. Hydration problem
  2. Fresh food solution
  3. Health benefit list
  4. Discount call to action
  5. Unsubscribe and footer
Email copy

Cats have evolved to get most of their water from food. But kibble contains as little as 10% moisture, which can lead to chronic dehydration, kidney issues, and urinary problems. Smalls is high-moisture, just the way nature intended. Hydration is health Supports kidney and urinary health Promotes healthy immune function Helps keep their coat soft and shiny Hydrating for them + 50% off for you Unsubscribe 169 Madison Ave STE 98685 New York, NY 10016 Copyright © 2026, Smalls

Brand
Smalls
Industry
Ecommerce · Pet food
Type
Promotional
Email
Sale / discount
Sent
Oct 15, 2026
Sent at
Thu, 7:09 PM UTC
From
Smalls <meow@marketing.smalls.com>
Sent with
Iterable
Single CTA
All sale / discount email examples

Breakdown

Main button
“Hydrating for them + 50% off for you”
Calls to action
1 button, 10 links
Length
77 words · Under a minute
Images
5
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Monument, swiss
Dark mode
No custom styles

Colors

  • #ffec66
  • #ffffff
  • #000000
  • #f0ece5
Yellow emailsLight emails

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