Day 0
Day 2
Sequence · 2 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 2 days
How often, when and how Net A Porter emails its subscribers, measured from every email we received.
Every email Net A Porter sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 23 emails from Net A Porter after signing up, mostly newsletter, product launch and sale / discount emails. They form 1 automated sequence you can follow day by day.
9% of its emails arrived on the day we signed up and 65% of its emails use product grid.
Its subject lines run about 32 characters, and 4% are questions.