Net A Porter
Day 12 after signup
The coat is the outfit
Plus, the wear-everywhere bag to style with it.
Why it works
- Lead with a clear trend angle, then make it useful with specific styling suggestions.
- Group curated products beneath concise editorial copy so readers can move from inspiration to shopping.
- Use a second related product feature to extend the edit without losing its central fashion theme.
How it is built
- New arrivals intro
- Coat trend headline
- Styling advice and products
- Tote bag feature
- Shopping calls to action
- Brand navigation and footer
Email copy
New In – tap to stay ahead of the curve with the latest arrivals KARYNA wears MARNI THE COAT IS THE OUTFIT The animal-print coat emerges as this season’s biggest outerwear trend – wear yours with everything from sheer skirts to flared jeans Shop coats & jackets Shop the winter edit MARNI VERONICA DE PIANTE JIMMY CHOO Take Marni’s leopard-print coat from day to night – simply swap your kitten heels for a pair of standout stilettos PROENZA SCHOULER KHAITE LOEWE Upgrade your off-duty outfits by adding Proenza Schouler’s snake-effect style before you head out the door NOUR HAMMOUR SAINT LAURENT SOPHIE BUHAI Nour Hammour’s tiger-print statement piece will deliver a fashion-forward edge to elegant evening looks SHOP NOW THE ROW THE WEAR-EVERYWHERE BAG The Row’s polished and practical carryalls lead our edit of the chicest totes for fall Shop now THE ROW THE ROW THE ROW THE ROW SHOP NOW NEW IN DESIGNERS CLOTHING BAGS SHOES FOLLOW US DOWNLOAD OUR APP FOR iOS OR ANDROID CONTACT US MY ACCOUNT DELIVERY The people featured in this email are not associated with NET-A-PORTER and do not endorse it or the products shown. They have been selected purely for representational purposes. This email was sent to you@example.com. To ensure that our messages get to you (and don't go to your junk or bulk email folders), please add news@mail.net-a-porter.com to your address book. If you would prefer not to receive emails from NET‑A‑PORTER.COM simply click here. Please note, at the moment, some shipping restrictions on beauty apply. View our privacy policy (recently updated). THE NET-A-PORTER GROUP LTD Registered Office: 1 The Village Offices, Westfield, Ariel Way, London, W12 7GF. VAT Registration Number: 243 0645 31. Company registered in London number: 3820604. © 2026 Net‑A‑Porter.com